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New name for trusted security brand opens the door to future growth and innovation

June 2, 2015 -- Hotel security innovator VingCard Elsafe has changed its name to ASSA ABLOY Hospitality, effective June 1, 2015. This new identity allows the company to draw upon the vast resources of ASSA ABLOY, the global leader in door opening solutions, and positions it to better meet the evolving needs of the hospitality industry. 

"If we're to remain innovative and competitive, we must keep pace with the demand from our customers for flawless experiences," says Tim Shea, president of ASSA ABLOY Hospitality. "As our brand transitions to ASSA ABLOY, we will grow stronger and create a bright future for our company and customers. We will build on our legacy, continuing to make people around the world feel safe and secure."

For over 40 years, the name VingCard Elsafe has been synonymous with innovation in hotel security technology. Their story began in 1974, when lock engineer Tor Sørnes heard that an intruder had attacked his favorite singer in her hotel room. He resolved to find a solution and invented VingCard, effectively revolutionizing the entire lock industry. 

Today, as the world rapidly changes and technology continues to evolve, the ASSA ABLOY family offers the company access to more than 1,400 visionary engineers, working together to innovate, improve quality and add more products to their already extensive portfolio of solutions. A worldwide network of sales and support teams will enable the company to be more responsive to their hospitality partners. As ASSA ABLOY Hospitality, we will extend our global reach and innovation capabilities beyond hardware, and extend it to encompass a comprehensive array of solutions that are designed to ensure security, convenience and operational efficiency for hotels around the globe.

"Our company has evolved over the years, but who we are remains the same," continued Shea. "Our purpose is not simply to lock and unlock more doors-it is to unlock the feeling of safety, security and belonging for more people, wherever they go.

ASSA ABLOY Hospitality is part of ASSA ABLOY's Global Technologies division. ASSA ABLOY is the global leader in door opening solutions, and is already recognized as an industry innovator. The company has made the Forbes "World's 100 Most Innovative Companies" list for two consecutive years. 

For more information, please visit www.assaabloyhospitality.com.

About ASSA ABLOY Hospitality

The global leader in hotel security technology, ASSA ABLOY Hospitality has products installed in over 42,000 properties worldwide, securing in excess of 7 million hotel rooms and is part of the ASSA ABLOY Group, a publicly listed company. ASSA ABLOY Hospitality's comprehensive range of security and technology solutions comprises VingCard electronic locks, Elsafe in-room safes and Orion energy management systems, as well as advanced mobile access and integrated software solutions. ASSA ABLOY Hospitality has worldwide service and support in more than 166 countries. For more information, please visit www.assaabloyhospitality.com.

Contact: Riise Walker, Marketing Manager

riise.walker@assaabloy.com / +1 972 692 3167

Contact: Andrea Roland, Plan A PR & Marketing

andrea@planapr.com / +1 407 905 0608

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