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Vizergy® Builds Conversion Focused Digital Presence for Valencia's Hotel Sorella Brand

Jacksonville, FL (August 29, 2013) - Vizergy - Digital Travel Marketing continues its partnership with Valencia Group, to create a new website using the latest standards and best practices for Hotel Sorella Country Club Plaza, the newest addition to the award-winning hotel collection. Valencia Group selected Vizergy as their digital marketing provider to provide a powerful online presence and increase profits for their unique portfolio of hotels. In addition to website designs, Valencia is receiving search marketing, mobile marketing, booking solutions and is utilizing Vizergy's proprietary Hotel Web Management Platform to manage individual property analytics and overall portfolio analytics.

"We are pleased that our new website captures the classic meets contemporary design of our newest addition to the Valencia Group portfolio," said Robert Leyva, General Manager of Hotel Sorella Country Club Plaza. "The website offers visitors a great experience whether they are simply seeking area information or are ready to book reservations." 

Hotel Sorella Country Club Plaza epitomizes European elegance and can be described as having a vibe that is thoroughly modern and uniquely luxurious.  The new website displays this fusion of old and new sophistication through the large imagery of the property's contemporary architecture staying true to the Hotel Sorella luxury hotel collection and leaving website visitors with an immediate and lasting impression of the hotel's dramatic appeal. The prominent booking engine is situated below the header images on every page of the site allowing guest's to effortlessly check availability for their next stay. 

"Vizergy was selected by Valencia Group to establish their unique brand in the marketplace and generate property direct revenue," said Robert Arnold, Vice President of Sales. "Using our data driven platform, we optimize every site to find, engage and convert targeted travel shoppers to maximize usability and conversions."

About Valencia Group

Houston-based Valencia Group provides management, development, branding and repositioning services for independent, full-service boutique hotels owned by the company, in addition to third parties.  Recognized both nationally and internationally for their exceptional service and style, Valencia Group hotels fuse a crisp, globally-inspired modern design aesthetic with warm Mediterranean influences.   All three of the Valencia Group hotels have earned coveted spots on the Condé Nast Traveler Gold List for 2013.  This year is one of substantial growth for the company with the second Sorella - Hotel Sorella Country Club Plaza - slated for an autumn opening in Kansas City, MO and a new concept:  Lone Star Court.  A 21st Century reinterpretation of the nostalgic motor court. Lone Star Court will premier in autumn 2013 in Austin at The Domain.   For more information, please visit www.valenciagroup.com.

Contact: Amy Trench

atrench@valenciagroup.com / 210.218.4018

About Vizergy®

Vizergy is an award-winning digital travel marketing company that empowers hoteliers to know more, do more and achieve more - with the ultimate goal of delivering maximum online revenue.  The company uses data driven decisions to provide strategic guidance in the evolving world of online marketing.  Online marketing services include search engine optimization, pay-per-click and display advertising, local marketing, website and mobile website design and development, reservation software and advanced analytics.  Since 1998, Vizergy has propelled thousands of branded and independent hotels, resorts and hotel management companies to success.

For more information on Vizergy and its services, please visit vizergy.com, call William Bellis at 904.389.1130 Ext. 171 or email william.b@vizergy.com.  Join us on Facebook, LinkedIn and Twitter.

Contact: Natasha Wojcik

natasha.w@vizergy.com / 904-389-1130 ext. 108

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