Unprecedented Lead Generation Technology Released by Knowland
October 2, 2017 9:44am
Group data provider redefines meetings and events sourcing with new prescriptive lead-generation solution.
Washington, DC (Oct. 2017) -- Knowland, the leading intelligence provider for the meetings and events industry, announced the release of its brand new lead-serving technology that finds, qualifies, and delivers group opportunities that match a specific property’s needs. This technology is available as part of the company’s Insight Elite platform and leverages Knowland’s vast database of group meetings and events data to analyze group booking patterns and identify qualified meeting opportunities that match a hotel’s needs based on a group’s past buying behavior.
“Our goal is to relieve major pain points for our customers, such as lack of time and lead spam from other third-party sources. With technology doing the heavy lifting, group sellers can work more efficiently and increase the chances of finding better qualified group business,” said Tim Hart, CEO of Knowland. “Insight Elite will help our customers isolate best-fit opportunities and increase conversion rates by focusing on more qualified meetings they can source without a third party.”
“Up to this point, group data and intelligence tools supported descriptive analytics by providing an organized view of what happened in the past,” said Steve Reiser, Knowland’s Executive Advisor. “Insight Elite finally empowers group sellers with prescriptive analytics that automate the process of pairing hotels to the future opportunities best suited for them. This is something that has been available on the transient side, but hasn’t been possible for the group side until now.”
“Insight Elite is the next big thing in data strategy as far as finding group,” reported a Regional Director of Sales and Marketing at a major hotel brand who partnered with Knowland to test the product. “We’re extremely excited about this product and look forward to taking part in the new era of lead generation.”
meetings market intelligence,
meetings and events,
Knowland provides group data and innovative technology to help hotels, CVBs, and other venues drive revenue with meetings market intelligence. Knowland offers extensive insight into market analytics, industry trends, and powerful benchmarking for booking better-qualified group business. Acting on behalf of the hospitality industry as a whole as well as its customers, Knowland continually strives to increase transparency of the group market and deliver best-in-class meetings and events sales solutions. Visit us at www.knowland.com.
Contact: Katherine Leiden, Marketing Manager
202-312-5880, ext. 280
Tim Hart, the CEO of Knowland, is a technology travel and hospitality industry veteran with over 20 years of experience. Tim began his career at Andersen Consulting in 1984, after receiving his MBA in Finance. In 1988 he joined Joseph McCall and Company, an Atlanta-based technology consulting and development company.
In 1992, he became VP of Product Development at Aeronomics Incorporated, a pricing and revenue management solutions provider to the travel and hospitality industry. Aeronomics later merged with Decision Focus Incorporated to become Talus Solutions, which was later acquired by Manugistics.
In 1999, Tim co-founded The Rubicon Group, a travel and hospitality data and business intelligence company. He served first as Chief Operating Officer and subsequently as Chief Executive Officer. In 2011, Rubicon was acquired by Travelclick, a leading hospitality solutions firm. He served as Executive Vice President of Business Intelligence for Travelclick until 2014, when he became CEO of Knowland
Contact: Tim Hart, CEO, Knowland
Knowland Acquires Strategic Data Resources (SDR), Producers of the TAP Report
Knowland Acquires Competitive Marketing Exchange (CMX)
Meeting Trends for 2018 as Forecasted by Kindred Resorts & Hotels
The National Conference Center Brings Home Prestigious Stella Award, Leesburg, VA
4 Ways to Win the Hearts and Contracts of Meeting Planners
Hilton Daytona Beach Oceanfront Resort Completes $25 Million Renovation, Adopts New Name
The Data That Can Help You Win More Group Business
The Great Migration: Groups Show Shifting Booking Patterns Toward Smaller Markets and Chain Scales
Uncover the Best Sales Leads in a Pile of RFPs
U.S. Advisors Named by iVvy, Marking North American Debut
Knowland Acquires Philadelphia Reader Board, Inc.
West Belmont Place Offers Value-Added Wedding Room Blocks
National Conference Center Offers BIG Summer Package “Pairings in the Park” Experience
The Secrets Behind the Most Successful Group Business Proposals
Destination Hotels Reveals 2017 Trend Forecast in Fifth Annual 'State of the Meetings Industry' Survey
Making Your Hotel the Go-To Resource for Meetings and Events Planners
Knowland to Acquire Meeting Intelligence from Amadeus
Omni Hotels & Resorts Renews Partnership with Knowland
Knowland Releases New Groups and Meetings Market Analytics Platform
Knowland Announces Powerful New Version of Insight Platform
Please login or register to post a comment.