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Builds first integrated guest feedback platform that covers entire traveler journey - from searching and booking to on-site messaging to post stay feedback

Munich, San Francisco, 12 July 2016 – TrustYou (www.trustyou.com), the world’s largest guest feedback platform, today acquired real-time messaging specialist Checkmate, enhancing its platform to incorporate real-time guest feedback.

The acquisition of Checkmate enhances the TrustYou platform, allowing hotels to actively engage guests before they arrive and while they are on-site in real-time through SMS, email, and even Facebook messaging. For hoteliers, this drives engagement and allows hotels to always be informed about their guests’ experiences.

Benjamin Jost, CEO and co-founder of TrustYou, explains: “Checkmate provides an outstanding real-time messaging product for hotels to communicate with their guests at all times, which fits perfectly into TrustYou’s guest feedback platform. With this addition to our platform, we are one step closer to powering the entire guest feedback cycle for the global hospitality and travel industry.”

Real-time communication also prevents negative reviews before they occur by giving the hotel the opportunity to resolve complaints quickly. This helps to improve the hotel product and its global reputation, which drives bookings on scale.

Checkmate’s CEO and co-founder Drew Patterson says: “The combination  with TrustYou helps realize Checkmate’s vision of real-time, personal interaction between guests and hotels.  TrustYou’s scale accelerates hotel adoption, and their  expertise in powering guest feedback strengthens the Checkmate product. Together we can  shape the future of guest communication and feedback.”

TrustYou analyzes millions of hotel reviews, guest surveys, and social comments and runs the most comprehensive database for review content worldwide. TrustYou displays its review data and TrustScore on hundreds of search and travel sites such as Google Search and Maps, KAYAK, Skyscanner and Hotels.com and influences millions of booking decisions every day. 

About TrustYou

TrustYou, the world’s largest guest feedback platform, provides hotels with the insights they need to improve their hotel product and market their value to future guests. With 95% of travelers reporting that they read reviews before making a booking decision, the impact of guest feedback is more important than ever. TrustYou analyzes hundreds of millions of hotel reviews, surveys, and social comments scattered across a vast, fragmented market and transforms this content into actionable insights for 500,000 hotels. This enables travel sites to improve the trip planning process and hotels to optimize their service and influence bookings on scale.

Products include:

• TrustYou Stars: An advanced guest satisfaction survey tool that allows hotels to gain more reviews and enhance their content on Google.

• TrustYou Analytics: The world’s leading online reputation management tool that allows hotels to analyze and influence their online reputation.

• TrustYou Meta-Review*: Global review summaries of all verified reviews written worldwide that are displayed on hundreds of sites like Google, KAYAK, Skyscanner, Wego, Sabre GDS, as well as on hotel’s own brand websites.

• TrustYou Radar: A native mobile app available for iOS and Android that allows hotels to connect with guests directly from their mobile phone.

For more information about TrustYou, visit www.trustyou.com.

Contact: Katharina Sickora

katharina.sickora@trustyou.net

Contact: Mike Bush

mike.bush@fusionpr.com

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