(June 27, 2013) – i-Rates, the creator of the revolutionary new Revenue Management technology for the mid-tier hotel market, and TravLynx, the leader in the Central Reservations Service technology, have agreed to pilot i-Rates Revenue Management software to InnLink customers.
“With the complexity of distribution in the market today, hotels need an efficient solution to determine the best rates possible to maximize RevPAR. We are excited to pilot with i-Rates to provide a Revenue Management solution to our InnLink customers that is easy to use and functionally robust. ” said Kristin Intress, CEO of TravLynx.
“We are excited to be working with TravLynx to bring our revolutionary software to the underserved mid-tier and independent market. TravLynx‘s history of providing exemplary service and financial returns to its hotel customers and partners makes TravLynx the ideal choice as a partner to introduce advanced Revenue Management software and practices to this market segment.” said David Callander, Vice President of Sales for i-Rates.
i-Rates and TravLynx will be testing i-Rates Revenue Management Software with select InnLink clients to document the ROI of i-Rates Software and Revenue Management practices. Client property benefits include consistent lift in RevPAR, more efficient use of hotel staff time, instant access to competitive set pricing information, easy-to-use GUI, and intelligent management reporting.
Intress concluded, “The Internet has made rate management and setting so fast and dynamic that a human being can be far more effective with the help of technology. The advanced algorithms and easy-to-use interface provided by i-Rates is an attractive, cost-effective solution.”
Callander added, “We selected TravLynx for their expertise and commitment to their hotel partners’ success. Using i-Rates benefits everyone in the value chain: the hotel guest sees the optimal price consistent with the market dynamics, the hotel achieves the highest RevPAR possible, and i-Rates and TravLynx earn revenue from the increased bookings and RevPAR lift.”