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Travel Tripper hotel clients now have a powerful tool to generate direct bookings on one of the world's largest travel site 

NEW YORK, February 3, 2015 - Travel Tripper, one of the industry's most innovative providers of hotel reservation solutions, today announced its certification as a Premium Partner with TripConnect™, a platform created by TripAdvisor that helps independent hotels drive more direct bookings by showcasing rates and availability directly on the hotel's TripAdvisor page. As a Premium Partner, Travel Tripper's hotel clients will be able to take advantage of TripAdvisor's Instant Booking feature that allows travelers to book direct reservations with hotels without leaving the TripAdvisor site. 

"TripConnect's certified connectivity partners allow even small and independent hotels to benefit from TripAdvisor Hotel Price Comparison. With more than 315 million visitors to the site monthly, TripConnect is an efficient and effective way for hotels to generate more direct business," says Maud Larpent, Director of Direct Connect Development at TripAdvisor.

TripConnect's integration with RezTrip, Travel Tripper's booking engine and central reservation system (CRS), allows hotels to dynamically display real-time rates and availability on its own TripAdvisor listing page. Travelers can then click a link to a hotel's website to book or use the Instant Booking feature. Through Instant Booking, hotels pay a commission fee only after the guest has completed their stay. Though bookings are generated on the TripAdvisor site, the hotel itself remains the merchant of record, which allows for the hotel to take advantage of pre-arrival marketing, a critical period before the reservation where hotels can promote upgrades and ancillary services to future guests. 

RezTrip's powerful pricing capabilities also allow for hotels to specify special offers and rates specifically for the TripConnect channel.  The CRS admin panel also provides comprehensive tracking for hotels to monitor its TripConnect campaigns. 

"RezTrip's integration with TripConnect opens up new opportunities for our hotels, particularly with Instant Booking," says Gautam Lulla, President of Travel Tripper. "TripAdvisor is one the world's top sites for travel research and planning, and we are excited to partner with them to provide unique access for hotels to generate even more direct bookings."     

Learn more about RezTrip's integration with TripConnect on the Travel Tripper blog.

About Travel Tripper

Travel Tripper is a full-service hotel web technology provider and strategic partner in helping hotels worldwide to optimize conversions, expand reach, and generate demand. The company empowers independent and boutique hotels with innovative technological solutions such as RezTrip, the industry's most innovative central reservation system and hotel booking engine. In addition to hotel distribution, Travel Tripper also provides a suite of digital marketing services, as well as RevUP, a powerful business intelligence platform for hotels. Travel Tripper is a privately held company based in New York City. For more information visit www.traveltripper.com

Contact: Justeen Nason

Justeen@traveltripper.com / 646-666-8156

About TripAdvisor

TripAdvisor® is the world's largest travel site*, enabling travelers to plan and book the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools that check hundreds of websites to find the best hotel prices. TripAdvisor branded sites make up the largest travel community in the world, reaching 315 million unique monthly visitors**, and more than 200 million reviews and opinions covering more than 4.4 million accommodations, restaurants and attractions. The sites operate in 45 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors. For more information, visit www.tripadvisor.com.

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