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(NEW YORK)-RezTrip, the premium central reservation system by hotel technology provider Travel Tripper, now generates an automated Specials & Packages page and distinct Offer Landing Pages for Group and Transient rate plans. The new features continue to add to RezTrip's reputation as one of the industry's most innovative and modern CRS systems. 

Specials & Packages linked from RezTrip CRS directly to hotel website

Most hotels maintain a "Special Offers" page on their respective websites. Every time a hotel creates a new special offer, the marketing team usually has to coordinate with the hotel's website design agency to make updates to the page, which is often a time-consuming and expensive proposition for hotels.

The booking engine of RezTrip now simplifies this process by linking the CRS directly to the hotel website. When a new rate plan that represents the special offer is created in the CRS, the revenue manager can select it to be displayed on the "Specials & Packages" page of the booking engine. The page can be customized to show the offer name and description and optionally show images, terms and conditions, booking validity dates, stay validity dates and days of week and even any minimum and maximum lead-time or length-of-stay restrictions. This virtually eliminates any need to contract with the web design agency for such updates. 

An example of the Specials & Packages page can be seen on the demo hotel of the RezTrip CRS booking engine. 

Offer Landing Pages now automated 

Hotels often need to create landing pages for special offers distributed through the website. These offers for Group and Transient business are now automatically generated by the RezTrip CRS and have unique URLs, which can then be distributed through email campaigns or via the Internet through online ad campaigns, Facebook, or the hotel website. 

Offer Landing Pages and their unique URLs and QR codes are automatically available for every rate plan created in the CRS. The language used on these offer landing pages can be customized for group business distinctly from transient business. Furthermore, the RezTrip CRS booking engine is smart and elegantly guides users to general offers if someone attempts to go to a page of an expired offer. 

An example of the Offer Landing Page can be seen here

The Specials & Packages and Offer Landing Pages offer several benefits to hotels using the RezTrip CRS:

  • Reduction in time to market for launching new offers to near zero
  • Elimination of costs related to maintaining the offers pages separately in the website
  • Elimination of redundant effort related to data entry in a content management system. 

The content for both of these elements, the Specials & Packages and Offer Landing Pages, is available through APIs for custom designs of these pages on the website.

About Travel Tripper

Travel Tripper (www.traveltripper.com) is an innovative technology solutions provider that helps hotels worldwide increase conversions and distribution share through electronic and call center channels. In addition to distribution services, Travel Tripper also provides a suite of web and Internet marketing products, and RevUp, a powerful business intelligence platform for hotels. Travel Tripper is a privately held company based in New York City.

Contact: Justeen Nason

Justeen@traveltripper.com / 646-666-8156

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