Travel Tripper Integrates Custom Landmarks and Nearby Attractions in the RezTrip CRS Booking Engine
May 21, 2014 11:30am
Hotel's can now showcase nearby attractions on an optional map included within the RezTrip CRS' web booking engine. The map showing the hotel and nearby attractions is available to be viewed throughout the booking process. This capability prevents shoppers from going to another website to look at detailed location information, which might subsequently result in traffic leakage and lower conversions.
This feature is powered directly by content that is input directly into the RezTrip CRS and each attraction consists of the attraction name, category, an image, a description, address and an auto-calculated geo-location of the attraction. The feature is designed to be plug-and-play and no custom programming is required to generate the attractions on the map in the booking engine. In addition, RezTrip offers dedicated API calls for attractions information for use in custom maps within the hotel's website itself.
"A hotel's location and the nearby attractions and landmarks are probably one of the most important factors consumers consider when deciding on a hotel. Since so many users now land directly on the hotel's booking engine through a variety of "meta-search" sites, they may not already be familiar with the hotel's location relative to other major landmarks in the destination. Showing nearby attractions on the map within the booking funnel will help users understand the value proposition of the hotel's location and, we believe, will go a long way towards increasing conversions," says Gautam Lulla, Chief Operating Officer of Travel Tripper. "Moreover, increasing the amount and type of content that the CRS can host is part of our strategy of making RezTrip a hybrid CRS and Content Management System, capable of powering the entire hotel website, booking engine and all channels of distribution."
An example of this feature can be seen on Travel Tripper's demo booking engine, by clicking on the Map link in the header.
Tags: travel tripper,
Contact: Justeen Nason
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