Runtriz engages DataArt to integrate ASSA ABLOY Hospitality’s Bluetooth Low Energy (BLE) enabled electronic lock technology to deliver Runtriz’s “Front of the Line™” program to hotels, rewarding loyal guests with VIP treatment

May 23, 2017 – New York, NY – DataArt (www.dataart.com) has announced that it was selected by Runtriz to help enhance its “Front of the Line” (www.FrontoftheLine.com) feature to reward guests with a VIP level experience. It is unique as it builds on Runtriz’s installed base in over 100 countries to enable hotel guests to use their mobile device to not only check-in prior to their arrival, but additionally bypass the front desk at enabled hotels and head straight to their room, entering with Runtriz’s mobile key.

“Runtriz chose DataArt to extend its platform to create a solution that seamlessly interacts with third party systems. Getting industry leaders involved was critical. DataArt brought not only development breadth but industry experience that enabled us to solve technical problems together for some of our high-profile customers. ASSA ABLOY Hospitality was the security and access technology company we wanted to engage with first due to our mutual high profile customers,” said Alonso Vargas, Runtriz President and co-founder.

“DataArt worked with Runtriz and the ASSA ABLOY Hospitality SDK to deliver a practical solution, offering mobile keys within the Runtriz ecosystem,” explained Alex Shchedrin, Vice President of Strategic Services at DataArt. “Our approach was to create a form of a CRM that acts as a glue when interacting with a variety of platforms.”

The ASSA ABLOY Hospitality Mobile Access solution greatly increases the guest experience, to allow guests to skip front desk lines and access their rooms via a secure, encrypted digital key on their smart phones. The company’s goal in bringing mobile access to more properties worldwide is to work with companies who share the same passion and commitment to innovation.

Runtriz is recognized as a pioneer in mobile guest facing solutions that enhance the guest experience including two-way chat, room upgrade promotions, offers, food and beverage/room service, proximity marketing, concierge in addition to expedited check-in and mobile keys. Runtriz wants to accelerate the cost savings benefit to hotels due to lower key costs while launching mobile key. Concurrently, guest satisfaction will rise as guest check-in times decline. Runtriz also focuses on solutions where it is able to achieve adoption faster than its competitors.

“Capitalizing on DataArt’s experience has allowed us to deploy solutions rapidly with lower risk, enabling us to get to the “Front of the Line”, while giving our hotel customers the ability to offer their guests the same,” concluded Vargas.