Total $0.00


Business intelligence in the group meetings marketplace to be redefined

Washington, D.C. (Apr.7, 2015) – The Knowland Group, the leading business intelligence provider for the global meetings and events industry, announced today that the company will release Insight 3.1, a powerful and enhanced version of its successful Insight tool . Insight is used by hundreds of hotels to help them strategically identify new group meeting opportunities and help them as they focus their sales efforts in the competitive meetings environment.

“We are very excited about 3.1 which is the first step of a quite aggressive roadmap of development we have planned for this year,” says Tim Hart, President and CEO of The Knowland Group. “Insight has always been a powerful tool used by hotels .It has a strong track record of delivering exceptional value to its customers, and the 3.1 version of Insight enhances its ease of use so that our customers don’t have to do as much of the “heavy lifting” when it comes to finding new -  and better - group opportunities. That is a need that we heard from our customers loud and clear, and 3.1 is all about the incorporation of that important user feedback.“

“The meetings eco system is still changing rapidly and our customers are busier than ever keeping up with it. eRFP traffic is increasing, occupancies are on the rise and our customers are demanding access to tools that allow them to be even more strategic about their pursuit of group opportunities that meet their increasingly challenging  group forecasts and goals  .They also have made it clear that they  need tools that are easier to use , and more effective” said Jim VanDevender, Knowland’s Chief Development Officer.  “Group leads are only valuable if  they fit with a hotel’s needs and can convert to definite groups  .The economy in which we are now living requires that our customers be able to identify groups that not only align with their revenue maximization parameters, including need dates, arrival departure patterns, and best of class rooms to space ratio alignment, for example, but that have data associated with them that allow them  to quickly , and tactically,  connect with  decision makers  so that  conversion ratios are maximized. Insight 3.1 is that tool.”

Knowland’s new Insight 3.1 , which was designed and built by looking at customer usage patterns, listening to comments and questions at the Knowland Help Desk, and taking  feedback from current  Insight users was beta tested in the first quarter of  2015 and is being released to current Insight users in April 2015.

About The Knowland Group

The Knowland Group is a proven innovator, developing intuitive business intelligence products and services that streamline and support event and group sales in the hospitality industry. Headquartered in Washington, D.C. in historic Chinatown, The Knowland

Group serves thousands of hotels and users globally. Knowland was ranked as the 76th fastest growing software company in North America by Deloitte and the second fastest growing private company in the travel industry for both 2009 and 2010 by Inc. Magazine.

For more information, please visit Knowland’s website at  or call (202) 312-5880.

Contact: Jim Vandevender / 202-351-1522

Related News

TravelClick and First Hotels Scandinavia Announce Exclusive Strategic Customer Relationship

Aptech's PVNG Web-Based Enterprise Accounting Goes Live at 2 Hotel Companies

More Than 10,000 Hotel Properties Worldwide Rely on IDeaS' Advanced Analytics for Confident Revenue Management

ProfitSword Promotes Maureen Allen to Newly Created President Position

North American Hoteliers Open the Last Quarter of 2017 with Solid Rate and Booking Growth

TravelClick Expands Strategic Business Intelligence Relationship with Hyatt

Aptech's Execuvue® Delivers Next-Day Portfolio Analysis for Multiproperty Operators

Peachtree Hotel Group Chooses Profitsword for Business Intelligence Platform

Three Hotel Companies Select Aptech PVNG Enterprise Accounting

TravelClick Releases New Demand360 Platform with Customizable Alerts

Top Hotel Management Company Implements Aptech’s Execuvue® Business Intelligence System

Hotelsoft Expands Its Development Center, Beefs Up Offerings

Glacier House Hotels Installs Aptech’s PVNG Web-Based Enterprise Accounting

The Rainmaker Group to Present Total Revenue Management Approach for Casino Hotels at INFORMS 2017

Aptech Computer Systems Launches New Service-Focused Website

Lightstone Installs Aptech’s Execuvue® Business Intelligence

TravelClick and Hilton Announce Expanded Data Partnership

American Liberty Hospitality Makes Owner Profitability Job One

Expanding Your Property Portfolio and Need to Streamline Operations Across All Your Hotels? Maestro PMS Helps Independents Achieve Their Goals

Eight Companies with 175+ Properties Sign to Implement Aptech's Hotel Software Solutions

All News »

Please login or register to post a comment.