Sell more strategically to complex accounts and ultimately book more business
Washington, D.C. (April 1, 2014) - The Knowland Group, the largest data company in the global meeting and event industry, announced today the release of its 1000th Advanced Researcher Profile. In addition to the 1000 profiles already released, Knowland has over 1000 more profiles currently being researched.
Advanced Researcher Profiles are powerful tools that can save hoteliers hours of researching organizations by providing in-depth information about their meeting planning departments. These profiles provide insight into groups' event booking processes - information, which is often difficult to obtain. Existing and new users of Insight, Knowland's sales leads database and search engine, can add unlimited access to Advanced Researcher Profiles to their subscription.
"Advanced Researcher Profiles are a hotelier's dream! They detail accounts from the corporate, association, SMERF, and government market segments and, in essence, place a magnifying glass on their meeting and events," says Jim VanDevender, Chief Development Officer at the Knowland Group. "They allow hotels to be incredibly more strategic in selling their property to complex accounts and increase their likelihood of success."
Gathering all of this data requires a huge infrastructure, which is why Knowland has over 400 people working around the clock to research contact details, profile group meeting policies and identify meeting planner preferences. Knowland's Research Center, located in Salisbury, MD houses Knowland's Research Analyst Team, the group responsible for gathering information on meeting planners and the group meetings industry. These Researchers are trained in multiple hotel sales and meeting planner bootcamps and are adept at tracking down meeting planners and other decision makers within organizations and finding out crucial information about their events and meeting needs.
About the Knowland Group
The Knowland Group is a proven innovator, developing intuitive data products and services that streamline and support event and group sales in the hospitality industry. Headquartered in Washington, D.C. in historic Chinatown, the Knowland Group serves more than 4,000 hotel clients and 50,000 users globally. Knowland is ranked as the 76th fastest growing software company in North America by Deloitte and the second fastest growing private company in the travel industry for both 2009 and 2010 by Inc. Magazine. For more information, please visit Knowland's website or call (410) 860-2270.
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Contact: Laura Witherspoon