The Complete Guide to Choosing the Right Website CMS Technology, a New eBook Just Launched by HeBS Digital
October 12, 2016 11:40am
New York, NY – October 12, 2016 – A hotel website needs to be so much more than a pretty face for the property; it needs technology powering it that is built to drive direct hotel bookings. A successful hotel website must incorporate the right balance of excellent design, state-of-the-art website CMS (Content Management System) technology, robust merchandising capabilities and engaging visual and textual content, while providing optimum user experience from top to bottom. Created by HeBS Digital, The Complete Guide to Choosing the Right Website CMS provides hoteliers with concrete ways to evaluate this crucial website technology, including what features and functionalities to look for that are essential in driving direct bookings and selling the overall hotel experience.
The Complete Guide to Choosing the Right Website CMS Technology includes:
“The real long-term cost of choosing the wrong CMS for the hotel website is a dramatic loss of direct revenue, increased distribution costs and increased dependency on the OTAs. Without the right technology powering the hotel website, hoteliers not only fail to engage, retain and acquire past and future guests, but seriously jeopardize direct revenue in this time of flattening occupancy rates and increased distribution costs” said Max Starkov, President & CEO of HeBS Digital. “We created this guide to help hoteliers evaluate the right website CMS technology for their hotel that will decrease OTA dependency and increase direct website revenues and customer engagement.”
A major consideration when choosing a property website CMS is finding a technology solution that is tailored to the business needs and operational needs of the hospitality industry. Find more advice on choosing a Content Management System to power your hotel website by downloading The Complete Guide to Choosing the Right Website CMS Technology.
content management system
Founded in 2001, HeBS Digital helps hoteliers drastically increase direct bookings and lower overall distribution costs by deploying industry best-of-breed digital technology, consulting and marketing (www.hebsdigital.com).
The firm has won more than 400 prestigious industry awards for its digital technology, website design and marketing services, including numerous Adrian Awards, Stevie Award in the American Business Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.
A diverse client portfolio of top-tier major luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants and bars, DMO and CVBs are all benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or firstname.lastname@example.org.
Contact: Mariana Safer
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