Summer Travel Spotlight: What to Expect from American Travelers this Season
June 30, 2016 10:15am
Choice Hotels reveals the top findings from its annual summer poll of American leisure and business travelers
ROCKVILLE, Md., June 30, 2016 -- With gas prices down and more money in the pockets of Americans, Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel companies, reveals the findings from its annual summer travel survey, which tracks the travel habits of American leisure and business travelers.
Here's what Americans are considering when making their summer travel trip plans:
Leisure travelers are out in force.
American travelers are having a hard time getting away from work.
The survey also uncovered different travel personality archetypes of American travelers, who they enjoy travelling with, and who they can't stand traveling with.
"As we swing into the summer travel months, Choice is here to help travelers go from work to play. American travelers are finding it difficult to make that work/life balance distinction which gives us a great opportunity to help make the transition from business to leisure traveler convenient," said Pat Pacious, President and COO, Choice Hotels. "With three in five business travelers saying their only vacations are when they tack on leisure trips to their business endeavors, brands like Choice work hard to offer the best of both worlds at our properties from business centers and free WiFi to craft beer bars and properties in key vacation destinations."
Research findings are based on a survey fielded in the United States in March 2016. For this survey, 1,000 adults 18+ who have traveled in the past year for leisure were asked about their thoughts regarding various aspects of travel and specifically summer travel. Of the 1,000 leisure travelers, those who had traveled for business in the past year were also asked a series of questions. The survey was completed through Lightspeed GMI's double opted-in panelists who have registered to participate in online surveys.
Tags: summer travel,
Choice Hotels International, Inc. (NYSE: CHH) is one of the world's largest lodging companies. With more than 6,400 hotels franchised in more than 40 countries and territories, Choice Hotels International® represents more than 500,000 rooms around the globe. As of March 31, 2016, 685 hotels were in our development pipeline. Our company's Ascend Hotel Collection®, Cambria® hotels & suites, Comfort Inn®, Comfort Suites®, Sleep Inn®, Quality®, Clarion®, MainStay Suites®, Suburban Extended Stay Hotel®, Econo Lodge®, Rodeway Inn® and Vacation Rentals by Choice Hotels™ brands provide a spectrum of lodging choices to meet guests' needs. With more than 26 million members and counting, our Choice Privileges® rewards program enhances every trip a guest takes, with benefits ranging from instant, every day rewards to exceptional experiences, starting right when they join. All hotels and vacation rentals are independently owned and operated. Visit us at www.choicehotels.com for more information.
Contact: Scott Carman
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 40+ countries, Lightspeed GMI's proprietary panels deliver unparalleled quality, capacity and targeting.
Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management division of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedgmi.com.
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