Stop Training. Start Serving.
April 18, 2017 11:21am
By Renie Cavallari
Products are commodities that can be duplicated; service is not! It drives customer loyalty and retention and a team that is committed to serving is aligned with the organization's goals... and with each other.
Your service culture goes beyond vision and mission. It speaks to your brand, strengthening or weakening your reputation, and defining your marketplace relevance accordingly. Market share is won and lost by how you treat your guests... how you serve. And how you serve is determined by your culture. What you value. How your team aligns to deliver above-and-beyond expectations. How much pride they feel in their work and where they work.
A culture of service begins with a desire to serve, both on the part of the organization and the individual. It is what you stand for. It defines your brand promise and ensures your team can deliver on it. Service culture should be an integral part of all your training (and coaching) and begins with a perspective to serve others. This creates a culture of substance as training delivers the skills and processes each person needs to bring your culture—and your brand—to life.
Our research for my latest book aspire... to shine showed 'serving others' as the highest ranked motivational switch. When we turn on our motivational switch, we have a deep desire to do something. Our motivations are as individual as we are and like us, they change with time. We set goals. We focus. We engage to reach those goals. And then we achieve them. How do we do that? We learn the real motivation behind the goal. We know we can't motivate another person so as leaders, we must work to understand what motivates each of our team members in the here and now. Then we must intentionally connect their motivations to their work so they actively participate in moving us forward.
The Aspire Motivation Model™
Think of you and your team. If you don't know what motivates the people on your team (number 2, above), it is time to ask so you can align the goals of your team with the motivations of your people. An aligned team is a happy, high performing unit. And a high-performance team achieves goals, delivering results!
Now think of what we know from the research: that most people are motivated by serving others (my poll results showed helping another person or touching lives were the most common). When we serve, we raise our consciousness. Those who serve others shine the light on those they serve. Service to others enhances our alignment and builds our connection with one another so the impact is both internal and external. To read more, access the FREE Download of chapter 17 of my new book aspire to shine: Shine Through Service.
Shouldn't your service honor your guests? Serve with a perspective of caring and make a difference in someone's world, no matter how big or small. How do you serve? You can share how you serve by visiting the aspire website and you can see how other leaders shine through service as well.
I would welcome the opportunity to think with you around building a culture of service in your organization. Email me! Renie@aspiremarketing.com
aspire... to shine
Founded in 1995 by Renie Cavallari, Aspire is a leadership training & consulting company that skillfully challenges the status quo and thinks boldly with customers to improve financial performance.
Contact: Jeffri-Lynn Campbell
Aspire Named Stevie® Award Finalist in Innovation for 12th Year in a Row
Send in the Swans: A Tale from an Avid Business Traveler
Developed for Leaders - New aspire365 leadership 2.0 Interactive Online Learning Platform
New Book Helps Leaders Shine Despite Global Whining
How Can You Motivate YOUR Team?
How to Kick Ass in 2017
Talent Protection Plan
Aspire Wins Bronze Stevie® Award in 2016 Stevie Awards for Women in Business
Aspire. People. Performance. Profits. Named Finalist in 13th Annual Stevie® Awards for Women in Business
26 Questions 2 Ask: Drive Your 2017 Voice Channel Results
17 Things to Consider When Planning for 2017
Aspire Launches New Online Learning Environment
Renie Cavallari Honored as an Outstanding Woman in Arizona Business 2016 by Phoenix Business Journal
Aspire Receives Recognition as Finalist in 2015 Stevie® Awards for Women in Business
A Culture of Success: How Businesses Build—and Sustain—Employee and Consumer Confidence
The Missing Link in Your Re-Positioning Strategy
AHLEI and Aspire Launch "The Art of Leadership: Foundations" Workshop
New Book Provides Tools for Leaders to Skillfully Challenge the Status Quo
15 Steps to Re-Igniting Your Hotel's Strategy for 2015
Aspire Wins Award in 2014 Stevie Awards for Women in Business
Please login or register to post a comment.