Starwood's Element Brand to Double Portfolio with 15 Openings by Q4 2017; To Expand Outside of U.S.
June 6, 2014 7:42am
Openings Slated in Frankfurt, London, and Suzhou, China
June 6, 2014 - STAMFORD, Conn. - Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced unprecedented growth momentum for Element Hotels, fueled by strong demand for the stylish, eco-wise brand, with its portfolio set to double in the next two years. On track to open its 15th hotel later this year, Element has another 15 hotels slated to open by the end of 2017. With four new hotels opening in 2014, Element will expand outside of North America for the first time ever with the opening of Element Frankfurt Airport in September. In 2015, the launch of Element Suzhou Science and Technology Town will mark another milestone for Starwood, making China the only market outside of the United States where Starwood will operate all nine of its lifestyle brands.
Additionally, rising demand for Element has led to an increase in dual-branded hotel developments featuring Starwood's Aloft and Element brands in major metropolitan markets. Starwood recently signed deals to open Aloft and Element Boston Waterfront in 2016, directly across the street from the Boston Convention and Exhibition Center in the South Boston Waterfront District. In 2017, Starwood will open an Aloft and Element dual-hotel development in the historic Tobacco Dock section of East London, marking the Element brand's debut in the United Kingdom.
"We're seeing tremendous growth momentum for our trailblazing Element brand and for the first time ever, we're expanding outside of North America, bringing whole, sustainable living to the European and Chinese markets," said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. "Recognized as an industry leader in the eco-space, Element consistently outperforms its competitive set and has won over the hearts and minds of travelers with its emphasis on wellness and sustainability, as reflected by the brand's outstanding guest experience scores."
"Element is rapidly gaining momentum as financing returns to the market and conditions for new hotel development continue to improve," said Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. "There is really nothing in the market like Element, and travelers have embraced the brand's fresh perspective on extended stay. We anticipate the recent deal signings in London and Boston will continue to fuel growth for the brand in both urban and suburban markets around the world."
New Element hotels slated to open in the next two years include: Element is the first major hotel brand to mandate that all properties pursue the U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED) certification for high-performance buildings. Consisting entirely of new-build hotels, Element offers travelers a reimagined interpretation of the extended stay hotel experience that promotes life in balance and on the move.
Element Hotels offer light-filled studios as well as one bedroom suites with a fluid design of modular furniture, swiveling flat-screen televisions, large desks with open shelving and custom-designed closets. Element guest rooms also feature fully equipped kitchens and the signature Heavenly® Bed. Spa-inspired bathrooms are equipped with an invigorating rain shower and dual-flush toilet. Other brand signatures include fast and free Wi-Fi throughout the hotel, a meeting room with modular furnishings, a flexible guest room layout and state-of-the-art technology that can be customized to meet any business or social needs. Guests can stay on the move with Element's state-of-the-art, 24-hour fitness center, outdoor pool, and complimentary bikes-to-borrow and stay healthy and maintain balance with the signature RISE breakfast, RELAX evening reception, both complimentary, and salon bar carts stocked with premium wines and beers, soft drinks and snacks, available after hours.
For more information, visit www.ElementHotels.com or connect on Facebook.
Tags: element hotels
Element® Hotels is made to order for guests in the know and on the go. Its bright design defies convention, bathing guest rooms and public spaces in natural light. Stylish and sustainable throughout, Element offers extended stay comfort with a conscience and lots of signature amenities from its healthy RISE breakfast and RELAX evening reception to saline swimming pools, spacious fitness centers, bikes to borrow and electric vehicle charging stations. Starwood's latest brand innovation, Element made history in 2008 as the only major hotel brand to pursue LEED certification for high-performance buildings brand-wide. To date, there are Element hotels in 11 markets in North America with new domestic and international hotels in development. Visit www.ElementHotels.com or connect on Facebook.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries, and 181,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.
Contact: Ashley Chapman, Global Public Relations, Element
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