Mexico City (July 29, 2014) - Sofitel, the only French luxury hotel brand with presence in all five continents around the world, announces its launch into Mexico with the grand opening of the Sofitel Mexico Reforma.

Sofitel, a worldwide symbol of French elegance in luxurious hospitality established in five continents with 120 hotels in almost 40 countries, offers beauty, quality and excellence to the most versatile and demanding clients. The contemporary hotels and resorts of the Sofitel brand are located in top cities known for their global relevance such as Paris, London, New York, Shanghai and Beijing, or nestled away in the middle of picturesque landscapes of emblematic destinations, like Morocco, Egypt, The French Polynesia and Thailand. Each Sofitel hotel offers an authentic experience of the French "art de vivre" in complete and perfect harmony with the local culture.

Sofitel Mexico Reforma is expected to open in the second trimester of 2017.

"We feel very proud for the arrival of Sofitel to Mexico. The international prestige of the Mexican culture in conjunction with the French elegance and savoir-faire in the art of hospitality will make Sofitel Mexico Reforma a successful destination," declared Jean-Philippe Claret, CEO of Accor Mexico, Central America and the Caribbean.

The hotel will offer 290 rooms including 61 suites, swimming pool, Lobby Bar & Roof Top Bar, Restaurant with Sofitel's international prestige seal, as well as the leading world class SO FIT fitness room with sauna.

Sofitel Mexico Reforma, a crown jewel in Mexican hospitality, is stylized by the French mastery that will enchant all the senses and will amaze the most demanding travelers, fusing culture, art, style, sophistication and luxury in its highest expressions.

Sofitel Mexico Reforma will enrich the already luxurious North American portfoilo. Today, luxury, sophistication and the unique touch of Sofitel's French hospitality can be found at: Sofitel Los Angeles at Beverly Hills, Sofitel Philadelphia, Sofitel Chicago Water Tower, Sofitel San Francisco Bay, Sofitel Washington DC Lafayette Square, Sofitel New York, and Sofitel Montreal Golden Mile.

About Sofitel, World Class Hotels & French Elegance

Sofitel is the only French luxury hotel brand with a presence on five continents with 120 addresses, in almost 40 countries (more than 30,000 rooms). Sofitel offers contemporary hotels and resorts adapted to today's more demanding and more versatile consumers who expect and appreciate beauty, quality and excellence. Whether situated in the heart of a major city like Paris, London, New York, Shanghai or Beijing, or nestled away in a country landscape in Morocco, Egypt, French Polynesia or Thailand, each Sofitel property offers a genuine experience of the French "art de vivre".

Sofitel Legend and & Sofitel So are two labels that come to enrich Sofitel Luxury hotels.

Sofitel Legend hotels are iconic and mythical; they are often centuries-old listed heritage buildings: Sofitel Legend Metropole Hanoi, Sofitel Legend The Grand Amsterdam and Sofitel Legend Old Cataract Aswan, Sofitel Legend Santa Clara Cartagena.

Sofitel So hotels are new " boutique hotels " characterized by a stylish focus on contemporary design by famous architects and/or embellished by international celebrities from the world of fashion, design or art: Sofitel So Mauritius Bel Ombre, Sofitel So Bangkok and Sofitel So Singapore (2014).

Find out more about Sofitel at www.sofitel.com

Find out more about A/Club in Sofitel, Accor's new worldwide fidelity program: www.a-club.com

Contact: For U.S. Media - Hawkins International - Anne-Cecile Blanchot

annececile@hawkpr.com / 212.25.6541

Contact: For Local Media - Áurea Comunica - Servicio de Prensa - Alejandra Balbuena

alebalbuena@aureacomunica.com / Phone 5536-6807 - Mobile (04455) 5189-8377

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