Slated to Debut in 2016, BAAC Pty Ltd & Starwood Hotels Bringing Aloft Perth Rivervale to Australia
March 28, 2014 9:07am
SYDNEY--(March 28, 2014)-- Starwood Hotels and Resorts Worldwide, Inc. (NYSE:HOT) today announced that its rapidly expanding Aloft Hotels brand will soon enter the Australian market for the first time. Owned by BAAC Pty Ltd, an affiliate of BGC (Australia) Pty Ltd (BGC), Aloft Perth Rivervale will open in late 2016, featuring 224 loft-like rooms, leading-edge technology and a lively social atmosphere.
This latest signing represents Starwood's third property in Perth, following the opening of Four Points by Sheraton Perth in June 2012 and the signing of a management agreement for The Westin Perth, also owned by BGC, due to open in early 2017.
"We are delighted to introduce our stylish Aloft brand to Australia in partnership with BGC, which has established a strong reputation of quality and innovation in this market," said Stephen Ho, President, Starwood Hotels & Resorts, Asia Pacific. "This announcement signals a momentous occasion for Starwood as we continue to build on our strong success in the region. The hotel will appeal to the next generation of travelers who appreciate urban-influenced design, accessible technology and live music performances at the signature W XYZ® bar, in close proximity to Perth city center."
Located in the suburb of Rivervale, just east of Perth's CBD, the Aloft hotel is part of a redevelopment project that will transform riverfront land into a commercial and residential precinct. Facilities at the hotel will include the brand's signature W XYZ® bar where guests will enjoy a lively and vibrant social atmosphere as well as live music performances from up-and-coming local artists, Re:fuel(SM), a one-stop grab & go food and beverage area, and a full-service restaurant. In addition, the hotel will offer a fitness center, swimming pool with outdoor terrace area, 5,920 square feet of meeting space, additional rooftop function space, and guest parking.
Director of BGC (Australia) Pty Ltd. Julian Ambrose said the commitment to a long-term management contract with Starwood Hotels and Resorts for the first Aloft hotel in Australia is a strategic and important partnership for BGC Development.
"Aloft's success internationally is very impressive. The brand offers a modern, authentic experience that travelers have not seen in the Australian market. Together with Starwood's proven track record and strong guest loyalty, we believe this will be another successful venture that will further develop our commercial relationship," said Mr. Ambrose.
"Perth is undergoing a rapid transformation with the opening of restaurants, bars and retail outlets and a $750 million investment in its airport, all of which are creating a growing need for new, innovative and affordable accommodations," said Matthew Fry, Senior Vice President, Acquisitions & Development, Asia Pacific, Starwood Hotels & Resorts. "Perth is a dynamic market, and this is the right time and destination for us to introduce the Aloft brand to Australia."
Aloft's innovative and exclusive initiatives set it apart. Aloft recently announced that select properties will roll out Smart Check In, allowing guests to use their smartphones to check in to the hotel and open their guestroom door, bypassing the front desk. This follows on the heels of the first phase of Smart Check-In, the first mobile check-in using RFID check-in technology. In addition, Aloft offers live, free access to local emerging artists as well as some of the hottest bands with Live at Aloft Hotels programming at the W XYZ® bars.
Aloft Perth Rivervale will join Starwood's robust portfolio in Australia, which currently comprises ten operating hotels across the country. The Sheraton Melbourne Hotel is scheduled to open later this month and The Westin Perth in 2017. In addition, there are four new hotels to open in the Pacific region including Sheraton Resort & Spa, Tokoriki Island, Fiji; Sheraton New Caledonia Deva Resort & Spa; Sheraton Samoa Aggie Grey's Resort and Sheraton Samoa Aggie Grey's Hotel & Bungalows. Starwood expects to have 20 operating hotels and resorts in the Pacific region by the end of 2014.
For more information please visit www.alofthotels.com.
With 100 hotels open now and coming soon in 14 countries around the world, Starwood's Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the 'always on' next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com. Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program, the industry's richest loyalty program. To learn more, please visit spg.com.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries and 181,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.
Contact: GTI Tourism on behalf of Starwood Hotels & Resorts, Rachel Witham or Emily Kaelin
email@example.com or firstname.lastname@example.org /
61 02-9028-3593 or 61 02-9028-3596
Buckeridge Group of Companies (BGC) is a privately owned, Western Australian based group of companies incorporating residential and commercial building, contract mining, and construction products manufacture. BGC Development is the dynamic development arm of BGC responsible for all property disciplines including; analysis, acquisition, town planning, architecture and design, development and project management, asset management and sales and marketing. This integrated approach has seen BGC deliver several large scale in house and joint venture projects across Australia. With a growing portfolio of more than $1.76 billion across the residential, commercial, industrial and hotel property sectors, BGC remains focussed on developing and adding value to projects that assist in the sustained growth of the wider BGC Group and which contribute positively to the Australian market.
Starwood to Introduce Aloft Brand to South Bend, Indiana Following Strategic Conversion
Starwood's Aloft Brand to Add Nine Texas Hotels by 2018
Construction Commences for Starwood's Dual-Branded W and Element Hotel in Downtown Philadelphia
Fitch Ratings: Hotel and Lodging Radar Screen
302 Pitt Operations Signs to Bring Aloft Brand to Sydney
Starwood Hotels & Resorts Signs Five New Projects for its Aloft & Element Brands in the Middle East
St. Regis Istanbul Opens; Starwood on Track to Open 40 Hotels in Europe in Next Five Years
Lady Vista, LLC & Starwood to Develop Aloft Columbia Downtown, Columbia, SC
Aloft Signs Property in CA's Silicon Valley; 85-room Aloft Sunnyvale to Open in December 2014
Starwood Reports Q2 2014 Net Income of $153M; Systemwide RevPAR Up 5.3%
Starwood Plans to Reach 70 Hotels and Resorts Across Canada in Next 12 Months
Starwood to Open 35 Hotels in the Middle East by 2017
Aloft Oklahoma City Downtown–Bricktown Opens; The 134-key Hotel is Owned by New Century Investments
Starwood Hotels & Resorts Appoints Achim Lenders to Oversee Global Food and Beverage Strategy
Ritz-Carlton and Far East Consortium to Develop New 204-room Ritz-Carlton, Perth, Australia
Starwood Hotels & Resorts to Open More Than 60 New Hotels in Europe by 2020
Starwood Reports 2013 Q4 Net Income of $128M & Full Year Net Income of $635; Q4 RevPAR up 5.3%
Three New Sheraton Hotels to Open in Africa, in Mauritania, Guinea and South Sudan, by 2017
Aloft Orlando Downtown Opens as Adaptive Re-Use Project by Developer GDC Properties
Starwood Reports Q3 2013 Net Income of $157M, Compared to $170M Prior Period; RevPAR up 4.7%
Lodging America to Open New-Build 102-room Aloft College Station in 2015 Near Texas A&M University
Owned by Boutique Hotel LP & Managed by Midas Hospitality, Aloft Beachwood in Beachwood, Ohio Opens
Starwood Hotels’ Aloft Brand Debuts in Panama with the 139-room Aloft Panama
Starwood and Tanriverdi Mensucat Sanayii A.S. to Open New-Build 220-key Sheraton in Samsun, Turkey
The New-build 320-key Aloft Kiev to Open in Ukraine in 2015
Palacio del Inka in Cusco, Peru Completes Renovation and Joins Starwood's The Luxury Collection
Sunview Companies and HES Group Open the Aloft Miami-Brickell in Florida
8Hotels Opens 1888 Hotel in Pyrmont, Sydney, Australia with a Focus on Photography
Starwood Reports Q2 2013 Net Income of $137M, Worldwide Systemwide RevPAR increased 4.4%
Pro Invest Group to Open 15 Holiday Inn Express Hotels in Australia Totaling 2100 Bedrooms
Please login or register to post a comment.