HOUSTON, TX, June 24, 2014- Sceptre Hospitality Resources (SHR) today announced the development of WAYV, a new location services application for the hospitality industry. The app, scheduled for release later in 2014, can be configured to offer convenient services and special offers based on the guest's location in relation to the hotel or resort. This not only improves the guest experience, but can also lead to increased revenue for hotels. 

"By having access to guest locations, you as a hotelier can offer a better overall hotel experience for each of your guests, while increasing revenue for your hotel. You can offer a more efficient check-in and check-out process, as well as easily promote room upgrades, restaurant specials, or spa services, among other things," says Jim Whitney, SVP of Innovation for SHR. "WAYV is redefining the guest experience in a way that no other hospitality application has."

With the guest's permission, WAYV will know when the guest arrives at key locations defined by the hotel. These "place events" will trigger notifications on the guest's phone, offering remote automatic check-in or check-out, upgrades, and other offers. Using geofencing and iBeacon technology, the hotel can define and configure these locations and offerings. Geofencing allows the hotel to define larger regions on a map and iBeacons are small, physical devices that emit a blue tooth signal that can be detected by WAYV. When a guest enters a geofence, or passes by an iBeacon, the notification set for that "place event" is triggered. 

For more information, contact SHR at or stop by HITEC booth #549 at 2 pm on Wednesday, June 25 for an exclusive sneak peek of this innovative application.

About SHR

Sceptre Hospitality Resources is an innovative provider of advanced distribution technology and services for the hospitality industry. The company serves nearly 3,000 properties on its reservation platform, WindsurferCRS. With a focus on flexibility for the hotelier and creating a memorable experience for the guest, WindsurferCRS provides optimal functionality for all types of properties. SHR's Whiteboard Labs provides custom solutions for the hospitality industry including custom booking engines, website design and development, and cutting edge applications. 

Additional information about SHR and hospitality industry trends and tools may be found at the company's website:

Contact: Abbie Deaver / 303.220.2168

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