SHR Developer of Windsurfer® Completes Integration with Google Hotel Ads
January 25, 2017 8:44am
HOUSTON, TX January 24, 2017—SHR, developer of the Windsurfer® hotel reservation and distribution platform, today announced it has completed its integration with Google Hotel Ads and is now providing their hotel partners access to this new marketing channel.
SHR joins a select group of authorized integration partners providing access to Google Hotel Ads. Hotels like La Quinta Inns & Suites, Premier Inn, and Hilton Worldwide have achieved impressive booking numbers leveraging Hotel Ads, with Hilton seeing an increase in conversion rates as high as 45%.
Estella Hale, VP of Product for SHR, commented: “We are excited to offer the Google Hotel Ads connectivity to our clients. They will benefit from the exposure and reach of Google with the operational ease and common practice of commission based transactions which are standard in the industry. We made participation very easy, and hotels only pay a commission when a valid hotel reservation is consumed. This brings the richness of marketing into the distribution world.”
Google Hotel Ads appear on Google.com and Google Maps, across desktops, tablets, and mobile devices when travelers are actively looking to book a hotel. Hotels only pay when the ad generates a click or a booking.
sceptre hospitality resources,
google hotel ads
SHR provides hotels sophisticated tools and services that help execute their distribution strategy while optimizing the profitability of their room inventory. The company serves thousands of properties around the globe on its reservation and distribution platform, Windsurfer® and its Internet Booking Engine (IBE), TopSail™. Additionally, the company offers Revenue Management for Hire services. SHR offers the market nimble technology, serving its clients with a high degree of intelligent support from a staff of industry experts and experienced hoteliers. Additional information about SHR may be found at the company’s website: www.shr.global.
SHR is the trade name for Sceptre Hospitality Resources, LLC, a Delaware Limited Liability Company.
Contact: Jason Emanis
713.333.9944 ext 124
IBC Webinar Talks 'Driving Direct Bookings with Google'
SHR Announces New CRS Product, Global PMS Integrations, and European Direct Connect
SHR 2017—Another Year of Growth and Innovation
TripAdvisor and Google Going Opposite Directions?
[Infographic] It Pays to Know Your Hotel Guest
SHR CEO to Speak on Global Technology Panels in Hong Kong and Singapore
SHR Buys European Firm Cross-Tinental
SHR Named to Inc. 5000 List for Sixth Time
Vagabond Inn Corporation Sees Significant Mobile Revenue Gains with Windsurfer CRS
StayNTouch, SHR, and Rainmaker Announce Webinar to Optimize Connectivity between Hotel PMS/CRS/RO
Curated Rates: Using Relevant Content to Boost Bookings
SHR Offers Enhanced Hotel Inventory Management with Expedia Product API
Danubius Hotels Group Teams with Cross-Tinental and SHR for New CRS
SHR, Developer of Windsurfer® CRS Announces New Senior Management Appointments to Address Aggressive Growth Objectives
SHR Developer of Windsurfer® CRS and Roomer Travel Announce Alliance to Drive Hotel Revenue and Enhance Guest Satisfaction using Life Happens™ Cancellation Protection
SHR Developer of WindsurferCRS™ Announces Appointment of New Director of Business Development for Northeast Region of the U.S.
Victor's Residenz-Hotels Teams with Cross-Tinental to Migrate and Run Its Core Applications in the Cloud by Implementing WindsurferCRS (SHR) and Duetto's Revenue Strategy Solutions
SHR Developer of WindsurferCRS™ Secures Growth Capital to Support Expansion
Real Hospitality Group Selects SHR’s WindsurferCRS Platform
Vagabond Inn Migrates to SHR’s WindsurferCRS Distribution Platform
Please login or register to post a comment.