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Charlottesville, Virginia (November 14, 2016) – Last September Seekda and Regatta Travel Solutions merged their operations. Today, the combined company is being launched under a new name: RoomKnights. The brand encapsulates the industry shift from traditional software offerings towards full service distribution support. RoomKnights optimizes client’s marketing strategies without adding more technological challenges for hotels.

RoomKnights partners with over 9,000 hotels worldwide, focusing on boosting direct bookings by optimizing marketing techniques for direct hotel listings on numerous metasearch engines, such as Trivago, Kayak, Google, and Tripadvisor. In addition, RoomKnights deploys innovative booking conversion options increasing visitor engagement. These technologies ensure that the hotel sales management collects all guest data relevant for optimizing service and future guest targeting. RoomKnights’ team of Booking Conversion Experts are the ideal partners for hotels that want to shift more of their demand from OTAs to their own direct channel and increase guest interaction and upselling.

“We are an extension of our clients’ teams,” said Ashwin Kamlani, President of RoomKnights. “The increasingly complex world of distribution software can be overwhelming and that’s where RoomKnights steps in with meta search and conversion experts supported by proprietary machine learning algorithms helping our clients focus on their direct bookings and reconnecting with their best customers.”

To learn more about RoomKnights, see www.RoomKnights.com or visit the RoomKnights booth at PhoCusWright from November 15th to 17th, 2016. 

About RoomKnights

With offices in the US, Canada, The Caribbean, Mexico, Austria and Argentina, RoomKnights is leading a worldwide effort to empower hotels and increase hotel profitability through optimized distribution strategies realized through the use of optimized metasearch, advanced booking engine technology, and conversion expertise.

Contact: David McFarland

David.McFarland@RoomKnights.com / +1 703-307-0605

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