Robust Growth in Global Hotel Investment According to JLL’s Global Market Perspective Q1 2016
March 4, 2016 11:52am
2015 marked the second-highest year on record for hotel transactions globally, with trades topping US$86 billion and posting 50% growth on 2014. With 2015 surpassing all expectations in terms of the amount of capital flowing into the hotel sector, we expect transaction volumes in 2016 to reach US$70 billion, marking the second-highest level of the cycle.
Source: JLL, February 2016
2015 marked the second-highest year on record for hotel transactions globally, topping US$85 billion and posting 50% growth on 2014. With 2015 surpassing all expectations in terms of the amount of capital flowing into the hotel sector, we expect transaction volumes in 2016 to reach US$70 billion, marking the second-highest level of the cycle. There is positive momentum as we transition into this stage of the expansionary cycle, though investors will take a more cautious approach.
The Americas region is forecast to see transactions total US$37 billion in 2016. As in recent years, the United States is likely to be the single most liquid country in terms of transaction volume. 2015 broke a new record in this cycle, boosted in part by Blackstone’s US$6 billion purchase of Strategic Hotels & Resorts. Activity across the board is slated to soften by 20% in 2016.
In the U.S., investors are re-trading assets purchased earlier in the recovery cycle and momentum is being further fuelled by the weight of private equity raising funds and pursuing large single-assets and portfolios. With historically low cap rates in primary markets, we expect to see robust activity in secondary regions such as the Midwest.
The Europe, Middle East and Africa (EMEA) region will continue its stride with a projected US$25 billion in hotel deals in 2016, down 15% on last year. Sales activity will be driven by single-asset transactions, with an increasing share taking place in secondary markets. 2015 saw a remarkable volume of portfolio deals and these are set to return to more normalised levels in 2016. Given the culling of portfolios and prime single-asset properties coming to market this year, we anticipate that single-asset transactions will increase by 35%.
In order to find yield, investors will look beyond the mainstay markets with provincial UK, secondary German cities, Spain (both the major cities and resort markets), Italy and Portugal receiving more attention. At the same time, lenders will be increasingly busy across non-gateway cities.
On the back of one of the most robust years for Asia Pacific in terms of transactions, the region is forecast to see volumes of US$8.5 billion in 2016, a 5%-10% decline on 2015. Japan saw its highest level of transactions ever in 2015 and there remains a strong bench of domestic investors as well as interest from U.S. private equity funds. In addition, early trends are emerging of Chinese investors evaluating purchases in secondary Japanese locations.
Mainland China has started to witness hotel deals in excess of US$1 billion annually and this level is likely to continue, if not increase, in 2016 due to government policy. Australia will remain active as well, though given the large number of prime single assets having traded to long-term holders of late, the amount of product on the market will be smaller.
Published February 2016
global market perspective
JLL (NYSE: JLL) is a professional services and investment management firm offering specialized real estate services to clients seeking increased value by owning, occupying and investing in real estate. A Fortune 500 company with annual fee revenue of $5.2 billion and gross revenue of $6.0 billion, JLL has more than 230 corporate offices, operates in more than 80 countries and has a global workforce of more than 60,000. On behalf of its clients, the firm provides management and real estate outsourcing services for a property portfolio of 4.0 billion square feet, or 372 million square meters, and completed $138 billion in sales, acquisitions and finance transactions in 2015. Its investment management business, LaSalle Investment Management, has $56.4 billion of real estate assets under management. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated.
JLL has over 50 years of experience in Asia Pacific, with over 32,000 employees operating in 83 offices in 16 countries across the region. The firm was named ‘Best International Property Consultancy’ and ‘Best Property Consultancy Asia Pacific’ at the International Property Awards Final 2015 as well as number one real estate advisor in Asia at the 2015 Euromoney Real Estate Awards.
Six Ways to Design a Winning Guest Experience
Hotels Step Up Their Online Game to Encourage Direct Bookings
How Disruption is Driving Change for Hotels
Private Equity Secondaries
Thor Equities Acquires The James New York - SoHo
How Africa’s Hotel Market is Entering a New Chapter
How the Middle East is Drawing in Chinese Visitors
How Paris Takes Luxury Hotels to a New Level
Why Hotels Are Getting Serious About Relaxation and Wellbeing
Modern Hospitality: Striking the Right Balance Between High-Tech and Human
The Dynamic Dozen: The Growing Hotel Markets with Big Potential
Can Saudi Arabia Build a Popular Tourist Destination?
Which Cities are the Rising Giants of the Hotel Industry?
Business Model Innovation: Beyond the Traditional Way of Innovating in Hospitality
How Hotels Are Turning Day-Trippers Into Overnighters
Why Affordable Luxury Hotel Brands are Heading to Asia
Why Pop-Up Hotels Are In Fashion
How Boutique Hotels are Delivering Their Own Brand of Luxury
Why Good Food is Increasingly on the Menu at Hotels
Data Centers Prepare for Tomorrow’s Zettabytes
Please login or register to post a comment.