RLHC Names Calvin Anderson Senior Vice President and Chief of Revenue Optimization
May 23, 2017 10:08am
SPOKANE, Wash., (May 23, 2017) — RLHC (Red Lion Hotels Corporation) (NYSE:RLH) has continued its innovative and forward-thinking ways with the addition of Calvin Anderson as Senior Vice President and Chief of Revenue Optimization.
In this new role, Anderson will directly oversee all revenue management; work closely with global sales for contracting, quoting and corporate pricing strategy; and lead all aspects of RLHC pricing strategies, including, but not limited to, yielding, data analytics and incentive configuration. He will also co-sponsor all strategic marketing efforts through data analytics and attribution modeling.
Anderson joins RLHC from Duetto, where he was Vice President of Managed Services for the past two years. He also has senior revenue leadership experience at Hilton, Marriott and Highgate Hotels, among others. Anderson served on HSMAI's (Hospitality Sales & Marketing Association International) national Revenue Management Advisory Board from 2012-16, was the Chairman of the HSMAI Revenue Optimization Conference in 2015 and 2016, and was awarded HSMAI's prestigious NYC Revenue Management Executive of the Year in 2015.
During his time in New York, Anderson served as an Adjunct Professor at New York University’s School of Professional Studies, Tisch Center for Hospitality & Tourism, teaching Distribution & Channel Management at the undergraduate level and New Media & Distribution in the graduate program.
“I am so impressed with the talented individuals we are able to attract to our organization, and this is especially true of Calvin, who will spearhead our revenue growth strategies. We continue to create new opportunities to ensure RLHC success and this first-of-its-kind position is just another example of our innovative leadership,” said RLHC President & CEO Greg Mount.
To learn more about franchising with RLHC, visit franchise.rlhco.com.
Tags: calvin anderson,
Red Lion Hotels Corporation, established in 1959, is an international hospitality company primarily engaged in the franchising, management and ownership of upscale, midscale and economy hotels under the Hotel RL, Red Lion Hotels, Red Lion Inn & Suites, Settle Inn Extended Stay, Signature Inn, GuestHouse, Americas Best Value Inn, Canadas Best Value Inn and Country Hearth Inn & Suites brands. The company also owns and operates an entertainment and event ticket distribution business under the brand name TicketsWest. For more information, please visit the company's website at www.rlhco.com.
Contact: Evelyn Infurna
Revenue Managers Flock to 5 International Cities for HSMAI’s ROC
Adrian Awards Celebrate Travel Marketing Superheroes
HSMAI and National Geographic Traveler to Celebrate Sustainable Hospitality
Outstanding Hospitality Advertising, Digital Marketing, Public Relations to be Honored at Adrian Awards Gala
HSMAI Announces Americas Board of Directors and Executive Committee for 2018
HSMAI Recognizes Lifetime Achievements of Ed Fuller and Terry Gallagher
It All Starts with Strategy at HSMAI’s Digital Marketing Strategy Conference
HSMAI Announces Robust Calendar of 2018 Events
HSMAI Honors 2017 Top 25 Extraordinary Minds
HEBS Digital Wins Record-Breaking 21 HSMAI Adrian Awards, Including 10 Gold
HFTP and HSMAI Region Europe to Co-locate European Conferences in April 2018
HSMAI Introduces Organizational Memberships
HSMAI UAE Celebrates “Most Extraordinary Minds” in Hospitality in the Middle East
Dr. Peter Ricci Scholarship Celebrates Its 5th Year; HSMAI South Florida Chapter Honors Two Graduate Students with the Award
HSMAI Celebrates 90th Anniversary, Honors Leaders
HSMAI Celebrates Adreana Bailey and Jane Pearsall as Hotel Sales Professionals of the Year
Demystifying the Digital Marketplace: Managing the Cost of Sales
HSMAI Accepting Nominations for Top 25 Minds and Lifetime Achievement Awards
Travel Marketing Super Heroes Wanted: Entries Welcome for 2017 HSMAI Adrian Awards
HSMAI Foundation Emphasizing Innovative Knowledge Exchange in 2017
Please login or register to post a comment.