RLHC Names Calvin Anderson Senior Vice President and Chief of Revenue Optimization
May 23, 2017 10:08am
SPOKANE, Wash., (May 23, 2017) — RLHC (Red Lion Hotels Corporation) (NYSE:RLH) has continued its innovative and forward-thinking ways with the addition of Calvin Anderson as Senior Vice President and Chief of Revenue Optimization.
In this new role, Anderson will directly oversee all revenue management; work closely with global sales for contracting, quoting and corporate pricing strategy; and lead all aspects of RLHC pricing strategies, including, but not limited to, yielding, data analytics and incentive configuration. He will also co-sponsor all strategic marketing efforts through data analytics and attribution modeling.
Anderson joins RLHC from Duetto, where he was Vice President of Managed Services for the past two years. He also has senior revenue leadership experience at Hilton, Marriott and Highgate Hotels, among others. Anderson served on HSMAI's (Hospitality Sales & Marketing Association International) national Revenue Management Advisory Board from 2012-16, was the Chairman of the HSMAI Revenue Optimization Conference in 2015 and 2016, and was awarded HSMAI's prestigious NYC Revenue Management Executive of the Year in 2015.
During his time in New York, Anderson served as an Adjunct Professor at New York University’s School of Professional Studies, Tisch Center for Hospitality & Tourism, teaching Distribution & Channel Management at the undergraduate level and New Media & Distribution in the graduate program.
“I am so impressed with the talented individuals we are able to attract to our organization, and this is especially true of Calvin, who will spearhead our revenue growth strategies. We continue to create new opportunities to ensure RLHC success and this first-of-its-kind position is just another example of our innovative leadership,” said RLHC President & CEO Greg Mount.
To learn more about franchising with RLHC, visit franchise.rlhco.com.
Tags: calvin anderson,
Red Lion Hotels Corporation, established in 1959, is an international hospitality company primarily engaged in the franchising, management and ownership of upscale, midscale and economy hotels under the Hotel RL, Red Lion Hotels, Red Lion Inn & Suites, Settle Inn Extended Stay, Signature Inn, GuestHouse, Americas Best Value Inn, Canadas Best Value Inn and Country Hearth Inn & Suites brands. The company also owns and operates an entertainment and event ticket distribution business under the brand name TicketsWest. For more information, please visit the company's website at www.rlhco.com.
Contact: Evelyn Infurna
HSMAI Celebrates 90th Anniversary, Honors Leaders
HSMAI Celebrates Adreana Bailey and Jane Pearsall as Hotel Sales Professionals of the Year
Demystifying the Digital Marketplace: Managing the Cost of Sales
HSMAI Accepting Nominations for Top 25 Minds and Lifetime Achievement Awards
Travel Marketing Super Heroes Wanted: Entries Welcome for 2017 HSMAI Adrian Awards
HSMAI Foundation Emphasizing Innovative Knowledge Exchange in 2017
RLHC Completes Mobile Payment Integration with MyWallet from MyCheck
HSMAI Opens Nominations for Inaugural Hotel Sales Professional of the Year Awards
RLHC Re-Launches Signature Inn as an Upper Economy Lifestyle Brand
HSMAI Las Vegas Chapter Welcomes Alison Francis-Smith as Managing Director
HSMAI Announces 2017 Revenue Management Professionals of the Year and Vanguard Lifetime Achievement Honoree
Lodging Interactive’s CEO to Speak About Hotel Reputation Management on HSMAI NYC Luncheon Panel
HSMAI’s Revenue Optimization Conference (ROC) Convenes Hotel Revenue Management Executives in Toronto
HSMAI's ROCET Delivers Revenue Optimization Education to Hotel Revenue Managers
Travel Tripper Honored with Platinum Award in Digital Marketing at HSMAI’s 60th Adrian Awards
HSMAI Honors Innovation at its 60th Annual Adrian Awards
HSMAI Announces Americas Board of Directors and Executive Committee for 2017
HSMAI Explores Innovative Solutions at Digital Marketing Strategy Conference
HSMAI Honors Randy Smith and Melanie Brandman with Lifetime Achievement Awards
HSMAI Names Top 25 Extraordinary Minds in Hospitality Sales, Marketing, & Revenue Optimization for 2016
Please login or register to post a comment.