Resort Fee Litigation Advisory Group: The FTC Takes Aim at Hotel Resort Fees (Again) - The FTC 2017 Report
October 3, 2017 12:38pm
By Jim Butler and the Global Hospitality Group®
Hotel Lawyers | Authors of www.HotelLawBlog.com
3 October 2017
Note: If you are a consumer with a Resort Fee issue, please do NOT contact us! We do not represent consumers with complaints against hotels. We are part of the fabric of the hotel industry and are committed to informing, educating and assisting players in the hotel industry.
Impending eruption of government and private litigation over Resort Fees (mandatory service fees). Big shaking again. Is this the big one?
Two significant developments may signal an eruption of government and private claims over Resort Fees — (1) publication of the FTC 2017 Report and (2) commencement of proceedings regarding Resort Fees by a national task force of Attorneys General for 46 states plus the District of Columbia. This article focuses on the FTC Report. The next article will discuss the national task force.
The FTC issues its 2017 Report on Resort Fees
In January 2017, the FTC’s Bureau of Economics published a 44-page report entitled “Economic Analysis of Hotel Resort Fees” (the “FTC 2017 Report” or the “Report”).
The Report sets forth an aggressive regulatory position suggesting that it is a deceptive and misleading practice to advertise hotel rates without including Resort Fees, unless the total price (with Resort Fees) is the first and most prominently displayed price (in position and font characteristics) so consumers can easily comparison shop. It is not enough to disclose Resort Fees after the “room only” price even if this disclosure is made prior to booking a room. However, once the all-inclusive price has been disclosed, it is permissible to give a breakout of the total price into Resort Fee and other components.
The Report finds that “separating mandatory resort fees from posted room rates without first disclosing the total price is likely to harm consumers by increasing the search costs and cognitive costs of finding and choosing hotel accommodations.” The Report also finds that this drip pricing approach is unlikely to result in any benefits to offset the harm to consumers. Apparently, the Report’s authors find that the harm to consumers who may incur greater search costs and/or make incompletely informed decisions (and pay more for a room) justifies damages or enforcement actions under section 5 of the FTC Act.
Some highlights from the FTC 2017 Report
Here are some bullet point highlights extracted from the Report.
“Hotels could eliminate these costs to consumers by including the resort fee in the advertised price. They could still bundle the same resort services with the room and charge the same total price. They could also list the components of the total price separately, as long as the total price is the most prominently disclosed price. Hotels would also have the option, as they do now, of changing to unbundled, optional resort services, which would not be included in the advertised price.”
Click here for the FTC 2017 Report.
What is the legal impact of the FTC 2017 Report?
The legal effect of the Report is somewhat unclear. It is not a law or even a formal regulation or pronouncement of the FTC. The authorship of the Report is expressly attributed to Mary W. Sullivan, an economist with the Consumer Protection division of the Bureau of Economics of the FTC. The Report contains this disclaimer: “The views expressed in this paper are mine and do not necessarily reflect the views of the Commission or any individual Commissioner.”
Despite the disclaimer, it is difficult to believe that such a major effort would have been undertaken for the Report or that the Report would have been published without some kind of approval from the Commission. What support does the Report have from the FTC? Does the Trump administration’s more favorable business approach change any of this? By the merits of its own analysis and findings, does the Report carry any authority or probative weight for state or local government actions or private claims under the panoply of consumer protection laws available?
We do not know the answers to these questions, but the Report seems likely to encourage and support a wave of claims over Resort Fees.
How to get help with Resort Fee litigation issues.
We understand the history and complexities of the Resort Fee issue and we are advising industry stakeholders on these matters currently. If you would like some help to evaluate your situation and options, then call one of the members of our Resort Fee Litigation Advisory Group. There is no cost for an initial discussion.
Jim Butler, +1-310-201-3526 or firstname.lastname@example.org
Mark Adams, +1-949-623-7230 or email@example.com
Anthony Pacheco, +1-310-785-5309 or firstname.lastname@example.org
For more information about Resort Fee issues, including the latest updates, go to www.HotelLawBlog.com, scroll down the right-hand side under LEARN MORE ABOUT and click on “Resort Fee Litigation” where you will find all the articles on the subject.
For your convenience, here are a few popular Resort Fee articles that may be of interest:
Impending eruption of litigation over Resort Fees? What’s the fuss?
National task force of 47 Attorneys General goes after hotel Resort Fees
This is Jim Butler, author of www.HotelLawBlog.com and hotel lawyer, signing off. Please contact us if you would like to discuss any issues that affect your hotel interests or see how our experience might help you create value and avoid unnecessary pitfalls. Who’s your hotel lawyer?
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Jim Butler is a founder of the JMBM law firm and chairman of its Real Estate Department. He founded and chairs the Firm’s Global Hospitality Group® and its EB-5 Finance Group which provide business and legal advice to owners, developers and investors of commercial real estate, particularly hotels, resorts, restaurants, spas and senior living. This advice covers purchase, sale, development, financing, franchise, management, labor & employment, litigation, ADA, IP, and EB-5 matters for such properties.
Jim is recognized as one of the top hotel lawyers in the world and has led the Global Hospitality Group® in more than $71 billion of hotel transactions and more than 3,800 hotel properties located around the globe. They have helped clients with more than 1,000 hotel management agreements, 1,000 hotel franchise agreements and more than 100 hotel mixed-use projects.
JMBM’s EB-5 Finance Group has advised on more than 100 EB-5 projects, closed more than $1.5 billion of EB-5 financing, and sourced more than half of that for our clients. EB-5 Investors Magazine named Jim one of the top 25 EB-5 lawyers in the United States, and Jim serves on the Public Policy Committee of the IIUSA, the EB-5 industry’s trade group for regional centers.
Hotels we have worked on over the years. Visit our hotel photo gallery to see some of the more than 3,800 properties around the globe that the hotel lawyers of the Global Hospitality Group® have been involved with, on behalf of our clients. For a more comprehensive list of hotels properties and projects we have worked on, see our Credentials.
Contact: Jim Butler
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