Rainmaker Recipient of Info-Tech Research Group’s Trend Setter Award
December 4, 2013 5:19am
Of Seven Revenue Management Systems Evaluated, GuestREV® Called the Perfect System for Cutting-Edge Casino-Hotels
ATLANTA, GA - December 4, 2013 - In its 2013 Vendor Landscape: Revenue Management Systems report, Info-Tech Research Group, Inc., a global leader in providing IT research and advice, listed Rainmaker's GuestREV® system as the Trend Setter Award recipient, calling it "the perfect system for cutting-edge casino-hotels looking to make decisions based on total guest value." Info-Tech Research Group also recognized Rainmaker for its "innovative approach of introducing gaming revenue to revenue management modeling."
Trend Setter Awards are presented to those solutions - and only those solutions - that are deemed to include the most original/inventive product/service, or the most original/inventive feature/capability of a product/service. Only one Trend Setter Award is available for each Vendor Landscape.
In its comprehensive 41-page report, Info-Tech Research Group stated that customer segmentation, manual overrides, multi-currency capability, and a system's ability to push rates to frontline employees based on established parameters, today, are "table stakes that represent the minimum standards" for a revenue management system, without which the system "doesn't even get reviewed."
The report lists nine advanced features as today's market differentiators for assessing the strength and value of a revenue management system. Of the seven organizations whose revenue management systems were evaluated, only Rainmaker's GuestREV system received a top score for all nine advanced features. Market differentiating features assessed included channel management, competitive rate modeling, controls, demand forecasting, events and promotions, groups, multi-property, non-room revenue and reporting.
"Rainmaker has emerged as a leading RMS [revenue management system] player in the gaming-hospitality industry as it is often viewed as the go-to solution," the report stated. "Gambling revenue is the most complicated form of non-room revenue, so casino-hotels need to make sure their RMS can account for that. GuestREV's focus on total revenue has carved out a solid foothold in North American casino-hotels."
Said Tammy Farley, president of Rainmaker, "We're extremely honored to receive this award. Today's casino-hotel operators are keenly aware that while cost management will always be a top priority, their top- and bottom-line growth objectives are achieved only with innovative, market-leading products specifically tailored to drive revenue. We're pleased and proud to be listed as the one company whose revenue management system takes an 'innovative approach of introducing gaming revenue' as a way to drive incremental revenue for today's world-class casino-hotels."
The Trend Setter Award is Rainmaker's second such acknowledgement for innovation this year. In March, Rainmaker earned a spot on the Technology Association of Georgia's (TAG's) prestigious Top 40 Innovative Technology Companies in Georgia for ReelREV™, an automated pricing science software for slot machines designed to generate greater financial yield from existing casino assets.
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