Close

Cart

Total $0.00

Checkout

Maestro ResWave2 Maximizes Profits for Indie Chain with Direct Online Booking, 360 Degree Guest View and Dynamic Yield Management for Optimized Rates

March 12, 2014 - Red Jacket Resorts sells sunny days by the ocean. Its five seasonal Cape Cod resorts offer beachfront accommodations with relaxing outdoor activities that include fishing, golf, bicycling, and whale watching. The company also offers skiing and family adventures at its two New Hampshire resorts in the scenic White Mountains. Red Jacket relies on one centralized system to manage reservations, create dynamic packages, provide online booking, yield manage rates, and handle digital marketing and eCommerce for all seven unique resorts: the Maestro Multi-Property Management system.

Red Jacket Resorts selected Maestro after evaluating six systems over a year's time. "We wanted a system that strengthened Red Jacket's personalized service and guest recognition while it optimized rates for all resorts," said Vice President Kenneth Smith. "Maestro Multi-Property with its excellent digital marketing, direct ResWave2 booking, and a fully-integrated database was the best system. We manage all our properties on the Maestro Multi-Property PMS."

NORTHWIND-Maestro PMS provides the Maestro™ Enterprise Property Management hotel software and reservation software solutions for the industry's leading independent hotels, resorts, and multi-property groups. Click here to learn more about Maestro’s solutions for profitability and productivity

Maestro drives demand, converts package-driven booking to increase revenue

"Our Cape Cod resorts are seasonal, so we have to maximize occupancy while they are open," said Smith. "The Maestro Multi-Property Management System plays a large part in their success. We rely on its online digital marketing and eCommerce capabilities to create demand. We convert that demand with Maestro's ResWave2 online booking engine with integrated dynamic yield management.

Our northern Mountain View and Fox Ridge resorts are year-round properties that are more package-driven for each season. We manage their online package booking and oversee their operations with the same Maestro system. The result is that we have a valuable database of all Red Jacket's guests to support our loyalty programs and targeted promotions." 

Personalized digital marketing promotions boost guest response

Red Jacket attracts guests from across New England, with most driving to its resorts from Boston and southern Maine. The company mines its fully-integrated Maestro database to create eCommerce and digital marketing that attracts guests with personalized email promotions. "Our digital marketing email promotions are effective because they target guest's activity preferences and favored activities from Maestro's guest database. Maestro's Guest History database is the best we have ever used," said Smith.

"Guests respond to our promotions because the offers are personal. They can reserve directly from our promotion emails or book online with Maestro ResWave2 booking engine. Direct booking is convenient and reduces our cost per booking." Maestro optimizes rates for all Red Jacket Resorts properties online channels and in its reservation office.

Streamlined online process cross-sells properties, encourages guests to 'book now'

"Cross selling our Cape Cod resorts seamlessly is essential to guest satisfaction - and our bottom line," Smith said. "We have several oceanfront resorts and we use Maestro to cross-sell them like they were one property." Red Jacket has so many unique resorts and room types; it turned to Maestro to simplify its online booking process. "Maestro's ResWave2 booking engine lists each room with photos and full descriptions so guests can instantly click the 'book now' button as soon as they see what they like. They can upgrade themselves based on the photos and pick the best room for their family. This makes booking easy and increases occupancy."

Red Jacket maximizes revenue and centrally optimizes rates in real time for all its properties and packages by room type, demand fluctuation, and date. "Maestro does a great job of dynamically rate-optimizing our packages by rate plan while enabling guests to upsell themselves by adding amenities," said Smith. "We use Maestro every day to yield manage our Cape Cod resorts during our 10-week season."

For a demo of the Maestro Property Management Suite featuring the ResWave Booking Engine, please contact NORTHWIND at 1.888.667.8488 or email info@maestropms.com

Exchange ideas and connect with NORTHWIND on:

  

About Maestro Property Management Solution

Enhance guest service, improve efficiency, and maximize online and offline revenue with Maestro PMS, the industry's most robust and flexible resort software and boutique hotel software solution empowering leading full-service hotels, luxury resorts, multi-property groups, conference centers, condominiums, and timeshare properties. Solutions include Front Office (PMS), Accounts Receivable, Analytics and Business Intelligence, Sales and Catering, Multi-Property Management, Condo & Timeshare Owner Management with Web Functionality, Spa and Activities, Web Booking Engine, Real-Time Yield Management, Dynamic Packaging Golf, CRM, Guest Experience Measurement, CRO, GDS Two-Way XML Connectivity or Integration, Membership, Work Orders, Fine Dining and Retail POS, Online Table Reservations with Web Booking, Concierge, and Guest Experience Measurement. The Maestro PMS is database independent (ODBC Compliant) and may be deployed via Windows, UNIX, Linux, Terminal Services, hosted, and Web platforms.

About NORTHWIND – Maestro PMS

NORTHWIND is recognized in the hospitality industry for its standard-setting Diamond Plus Service and robust integrated Maestro resort hotel software technology. With more than 30 years' experience dedicated to developing technology solutions for the hospitality industry, NORTHWIND is a partner who understands you need a scalable, flexible PMS that works the way you do. Maestro applications are engineered for operators who need to manage their enterprise in a real-time environment for the utmost operational efficiency, productivity, control, and profitability. 

Contact: Ivana Johnston - Sales & Marketing

info@maestropms.com / 905-940-1923 Toll Free: 1-888-667-8488

Contact: for media: Julie Keyser-Squires, APR, Softscribe Inc.

Julie(at)softscribeinc.com / 404-256-5512

Related News

Maestro PMS Localised Capabilities, International 24/7 Support Wows UK Clients

Texas Strong, Houston Hotel Operators Still Keeping Doors Open to Support Hurricane Harvey Relief Efforts

Aptech's PVNG Web-Based Enterprise Accounting Goes Live at 2 Hotel Companies

Maestro PMS at HX in New York: Full-Service & Multi-Property Independents Get Powerful Mobile & App Based Profitability Tools

Maestro PMS Delivers Savvy Mobile Strategies that Enrich the Guest Journey from Direct Booking to Check Out

"Our Operation Is Effortless and Guests Feel It" - Success Stories By Maestro PMS Clients from Large Scale Resorts to Boutique Indies

Aptech's Execuvue® Delivers Next-Day Portfolio Analysis for Multiproperty Operators

Maestro PMS Integrated Guest Loyalty System Gives Independent Property Groups A Brand Loyalty Advantage

The Power of Integrated Back Office Solution for Hotels and Hotel Chains

Maestro PMS Integrates with Listrak Digital Marketing to Increase Bookings, Guest Loyalty

Maestro PMS Earns Repeat Business from Clients with Growing Portfolios

Use This Technology to Ensure a Seamless Post-Stay Guest Experience

Maestro PMS eLearning Simplifies Training, Boosts Staff Productivity for Independents

Three Hotel Companies Select Aptech PVNG Enterprise Accounting

The Common Online Guest Journey Begins With Only a Room Booking - Maestro PMS Offers Deeper Engagement with Integrated Online Spa and Activities Booking for Independents

HITEC News: Maestro PMS Adds Integrated Digital E-Signature Reservation and Sales & Catering Contract Execution to List of 600+ Supported Interfaces 

Top Hotel Management Company Implements Aptech’s Execuvue® Business Intelligence System

Why Do Companies Give up on Customer Service as They Grow?

Glacier House Hotels Installs Aptech’s PVNG Web-Based Enterprise Accounting

Maestro PMS Brings Newest Cloud, Tablet, Mobile Solutions for Independents to HITEC

All News »

Please login or register to post a comment.