Profiles In Success: How YMCA of The Rockies Grows Business with Loyalty, Custom Group Landing Pages
December 11, 2013 4:10am
Relationships and Exceptional Personal Service are Winning Strategies for YMCA of the Rockies; Partnership with NORTHWIND-Maestro PMS Benefits Property, Guests, Staff, and Global Community
Markham, ON - December 11, 2013 - YMCA of the Rockies understands relationships. For more than 100 years it has built its growing year-round group business on customer loyalty and long-term relationships with organizations and individuals. When YMCA of the Rockies made its property management system decision, its short list had only 2 companies - the industry's largest system vendor and Maestro, the service-focused provider for independents. The property selected NORTHWIND-Maestro PMS for its advanced functionality, culture of personalized service, client partnership, and cooperation. NORTHWIND provides the Maestro™ Enterprise Property Management hotel software and solutions for the industry's leading independent hotels, resorts, and multi-property groups. Click here to learn more about Maestro’s solutions for profitability and productivity.
Maestro cares and is committed to providing the best service and building relationships
"One of the deciding factors in creating a partnership with Maestro in 2010 was their reputation and commitment to customer service and the emphasis that their team places on relationship building," said Jim Boyd, Center Controller, YMCA of the Rockies. "Here at YMCA of the Rockies we emphasize the importance of relationship building every day with staff, guests, donors, and our nationwide community. Relationship building is core to our Mission-driven culture. Over the years, I have been able to create a relationship with each of the staff members at NORTHWIND-Maestro. I know I can call them on a daily basis to discuss the unique complexities of our online family and group reservations system. Maestro plays an integral part in how we interact with our community. We're grateful that our association values align when it comes to the importance of relationships."
YMCA of the Rockies comprises two multi-lodge properties in Colorado--Estes Park Center and Snow Mountain. Estes Park Center has a guest capacity of more than 3,500, with 10 lodges and more than 215 cabins and vacation homes. Snow Mountain Ranch accommodates 1,200 -1,500 guests in 55 cabins/vacation homes and 3 lodges. The operation at both properties utilizes a single Maestro Multi-Property PMS on one integrated database. The properties offer group accommodations and share an equally strong focus on families. YMCA of the Rockies offers many unique services and programs for families. Family programs include Project Sanctuary, which helps soldiers returning from active duty reintegrate with their families; and Staff for Kids, which provides tens of thousands of dollars, donated by YMCA staff, to scholarships for under-privileged kids to attend the property's day camps and resident camp.
"We have an exceptional partnership with YMCA of the Rockies," said Warren Dehan, President of NORTHWIND-Maestro PMS. "Both of our companies value long-term business relationships and loyalty. Many of the YMCA of the Rockies staff are volunteers. Staff turnover is a non-issue, plus a majority of YMCA's groups are loyal repeat visitors. Word-of-mouth is one of its strongest business sources. Our companies share a great deal in common."
75% of Bookings are Direct Group Landing Pages Using ResWave2
The largest part of YMCA of the Rockies' operation is its group segment. Seventy-five percent of reservations originate on the properties' customized group landing pages from Maestro's ResWave2 online direct booking engine. NORTHWIND's team creates a personalized online booking experience for each group and event. This makes them feel special and valued. ResWave2 records activity on each group block to maintain accurate availability and provides a custom, easy-to-use booking page with property information, event information and rooming options.
This year, YMCA of the Rockies will host the 18th World Council Meeting of the World Alliance of YMCAs the week of July 4, 2014. The theme of the World Council Meeting is "Empowering Young People," and NORTHWIND-Maestro will be there to help.
For more information about YMCA of the Rockies visit www.ymcarockies.org or contact Laura Field, Director of Marketing, at email@example.com.
For a demo of the Maestro Property Management Suite featuring the ResWave2 Booking Engine, please contact NORTHWIND at 1-888-667-8488 or email firstname.lastname@example.org.
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