Patricia Rosentreter Appointed Corporate Director of Brand Communications for Rosewood Hotel Group
May 17, 2017 2:20pm
Rosewood Hotel Group has appointed Patricia Rosentreter as corporate director of brand communications, Americas & Europe. In this role, Rosentreter will implement comprehensive public relations and marketing strategies for Rosewood Hotels & Resorts while guiding existing communications in the Americas & Europe. Additionally, she will manage brand communications and corporate public relations initiatives for Rosewood in the region, while overseeing the brand’s public relations and social media activities.
Rosentreter joins Rosewood Hotel Group with seventeen years of public relations and marketing experience, including a twelve year tenure at The Peninsula Hotels where she served as regional director of communications, US, and regional director of brand communications, Americas. In her most recent role as regional director of brand communications, Americas at The Peninsula Hotels, Rosentreter implemented the group’s global marketing strategy for the Americas across all functions, including brand, communications, public relations, digital, events, and partnerships. Additionally, she oversaw the communications strategy surrounding several significant initiatives for the brand, including the opening of The Peninsula Paris and the renovations of The Peninsula Chicago and The Peninsula Beijing. Prior to her time at The Peninsula Hotels, Rosentreter held various positions at prestigious public relations agencies, including Weber Shandwick Worldwide and Murphy O’Brien, servicing luxury clients.
“Tricia is a welcome addition to Rosewood Hotel Group, and we are looking forward to working with her as we continue our thoughtful expansion of the Rosewood brand worldwide,” said Radha Arora, president of Rosewood Hotels & Resorts. “With seven new properties opening this year and many more in development, Tricia’s extensive experience managing communications within the luxury hospitality industry makes her an invaluable asset to our team.”
Rosentreter is a graduate of Pepperdine University in Malibu, California, where she received her Bachelor of Arts degree in Organizational Communications with a concentration in Marketing. Having spent the last fourteen years in New York, Rosentreter’s appointment with Rosewood Hotel Group marks her return to California, where she is now based in Los Angeles.
Tags: rosewood hotel group,
Rosewood Hotels & Resorts® manages 18 one-of-a-kind luxury properties in 11 countries, with 17 new hotels under development. Each Rosewood hotel embraces the brand’s A Sense of Place® philosophy to reflect the individual location’s history, culture and sensibilities. The Rosewood collection includes some of the world’s most legendary hotels and resorts, including The Carlyle, A Rosewood Hotel in New York, Rosewood Mansion on Turtle Creek in Dallas and Hôtel de Crillon, A Rosewood Hotel in Paris, as well as new classics such as Rosewood Beijing. Rosewood Hotels & Resorts targets to double its number of hotels in operation by 2020.
Contact: Charlotte Goodman
Rosewood Hotel Group Appoints George Tanzman as Vice President of Finance for Americas and Europe
Security Issue at Sabre Affects Rosewood Hotel Group Guests' Payment Card Information
Rosewood Hotel Group Introduces New Hotel Brand, KHOS, to Serve New Generation of Business Travelers
Robert Cheng Joins Rosewood Hotel Group as Vice President of Brand Marketing and Communications
Karl Bieberach-Dielman Will Join Rosewood Hotel Group as Chief Development Officer
Rosewood Hotel Group Appoints Timothee Semelin as Corporate Director of Digital Marketing and Transformation
Irene Hoek Appointed Vice President of Development, Europe for Rosewood Hotel Group
Jim Struna Appointed Regional Director of Revenue Management for Rosewood Hotel Group
Rosewood Hotel Group Appoints Achim Lenders Senior Vice President of Operations for Europe and The Americas
Rosewood Hotels & Resorts® Appoints Nicole Young as Corporate Director of Revenue Management
Opening Baha Mar: Another Step Closer
Rosewood Hotel Group Adds Hicham Hassouni as Vice President - Development, Middle East and Robby Qiu as Vice President - Development, China
Rosewood Hotel Group Appoints Thuy Tranthi Rieder as Group Vice President of Sales & Marketing
HFTP Certifications Recognized as Gold Standard for Hospitality Technology Professionals
Niamh O'Connell Appointed Group Vice President of Wellness Development for Rosewood Hotel Group
Rosewood Hotel Group Appoints Trish Luyckx as Vice President of Design and Project Services
Rosewood Appoints David Campbell Regional Director of Sales and Marketing for New Bangkok Office
Rosewood Hotel Group Appoints Katerina Giannouka Vice President, Development, Asia Pacific And China
May Pendraat Appointed Vice President of Sales and Marketing at Rosewood Hotel Group
Sunny Li Appointed as Vice President of Development, China for Rosewood Hotel Group
Please login or register to post a comment.