Passkey and Flip.to Launch an Industry First
February 14, 2014 2:29am
Helping Hotels Turn Their Group Guests Into a Dynamic Marketing Force
ORLANDO, FL - FEBRUARY 14, 2014 - Passkey and Flip.to today announced the successful integration of their platforms and launch of a new online toolset that allows hotels for the first time to turn their group guests into trusted brand advocates, creating a new marketing force for every event. These marketing forces create a significant, measurable impact for both the group and leisure business of a hotel.
"For years, Passkey has been helping hotels maximize revenue from their groups," noted Sam Fahmy, Senior Vice President, of Corporate Development and Marketing. "The integration with Flip.to is one more step in that process. It allows hotels to create new revenue opportunities by turning group guests into trusted advocates. For our customers, groups often represent 20% or more of their overall business. Now by adding Flip.to to the mix, they can use those guests as part of their overall marketing reach. Imagine if people who are coming to your hotel for a specific event can attract people who are not coming to the event to your property. That's how powerful this is."
The integration was originally developed for the Caribe Royale Hotel in Orlando, Florida. Gerald Urquiola, General Manager of the Caribe, shared his thoughts on the integration. "We originally started using Flip.to to market into the social networks of our transient customers. However, we realized that it could be just as effective with our group customers. We talked to Flip.to and Passkey and they were excited and eager to help us achieve this goal. They worked together to integrate and to help us tap into the power of our group customers. We've been very happy with the integration and are seeing excellent results. Now we have the ability to turn even more guests into brand advocates."
Flip.to helps Passkey customers create advocates who build strong, trusted brand connections with a group guest's friends, relatives and colleagues around the world. Flip.to creates a unique marketing experience based entirely on the interest of the guest's social connection, whether they're a fellow attendee of the event or just a friend who's interested in the hotel where the group is staying.
"Passkey has been a leader in the group space for almost two decades. They help hotels seamlessly manage and understand the value of group business," added Kristi White, VP of Global Sales Strategy for Flip.to. "Partnering with a company that has created such a valuable resource is a perfect alignment for us. Group business is a huge part of the business strategy for thousands of hotels. With this integration, those hotels can potentially turn all of their customers into advocates not just their transient customers. The customers that have participated in our beta test are turning 15% of their group guests into advocates and driving thousands of potential new guests to their website."
To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Kristi White at firstname.lastname@example.org or visit www.flip.to.
Contact: Kristi White
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