Coral Gables, FL – January 9, 2017 – The much-loved lifestyle brand that calls to mind memorable trips for millions of travelers is about to transform vacationing. Panama Jack announced today that it is licensing Playa Hotels & Resorts, the owner of all-inclusive resorts in Mexico and the Caribbean, to develop and operate Panama Jack branded resorts. The initial properties, Panama Jack Gran Porto in Playa del Carmen and Panama Jack Gran Caribe in Cancun, are existing resorts. This collaboration marks Panama Jack’s entry into the resorts sector.

Both properties will undergo an in-depth conversion with significant upgrades scheduled to begin this year. When reopened as Panama Jack resorts, slated for late 2017, each will embody the brand’s iconic look and feel, providing guests with an immersive experience unique in the industry. Plans for the comprehensive rebranding include a restaurant, two bars, furnishings, in-room amenities, signage and uniforms. Each resort also will have a Panama Jack retail store featuring the brand’s signature suncare products, apparel, home furnishings and beach accessories.

“We’re excited to partner with Playa Hotels to launch Panama Jack Resorts,” said Kim Manna, Chief Executive Officer of Panama Jack. “We found the perfect partner in the hospitality industry with proven performance, tremendous growth and the expertise we’ve been looking for. This is the natural evolution of our brand, confirming its preeminence in the casual lifestyle market. Consumers who enjoy our products at home and on the beach will now, as vacationing guests, have the opportunity to experience the brand as a destination where they can create their own adventures and memories with family and friends.”

Kevin Froemming, EVP and Chief Marketing Officer of Playa Hotels & Resorts, is in full agreement. “Playa Hotels & Resorts has a proven track record for bringing brands into new sectors, as we did with Hyatt and the all-inclusive market, and we are delighted that Panama Jack chose us for its first foray into the hotel and resort sector. With its strong lifestyle identity and cultural connection with our core audience, Panama Jack is the ideal partner for us. We couldn’t be more pleased about this partnership.”