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Enabling the Future of the Connected Consumer Experience

AUSTIN, TEXAS, USA (March 5, 2018) — OpenTravel Alliance (OpenTravel), a nonprofit responsible for developing and maintaining interoperability for disparate systems in all verticals of the travel industry, is pleased to extend its partnership with Hospitality Financial and Technology Professionals (HFTP®) and co-locate European conferences in April 2018. OpenTravel will co-locate its Advisory Forum, taking place from 11-13 April 2018, with HFTP’s HITEC Amsterdam, taking place from 11-13 April 2018. Both events will take place at the RAI Convention Centre in Amsterdam.

Online registration and housing is open for the OpenTravel Advisory Forum. Agenda highlights for the Advisory Forum include: education from recognized technology leaders, case studies from companies utilizing OpenTravel standards, collaborative panels on enabling the consumer experience, evolving distribution standards, collaboration stories on standards, networking and more. Also, the results from the OpenTravel Virtual Hackathon held in March will be revealed at the OpenTravel Challenge.

Education topics range from GDPR and evolving distribution standards to hospitality and tourism in Europe.  As an organization that represents the business and leisure consumer's end-to-end travel, the OpenTravel Advisory Forum will feature the latest travel trends for a unified consumer experience.

"OpenTravel is the source for the most adopted, cross-industry technology standards that enable business solutions driven by the travel community," said Mike Tinkey, CEO at OpenTravel. "We are excited to co-locate in Europe our Advisory Forum with HFTP’s regional HITEC Amsterdam, and provide attendees with more resources and education in one setting”, shared Susanne Auinger, Chairperson of OpenTravel and the OpenTravel Advisory Forum Amsterdam.

Together, OpenTravel and HFTP encompass an extended group of stakeholders and industry professionals; combining resources will enable better communication, and allow stakeholders to conduct business more efficiently.

For more information about OpenTravel Alliance, please contact or visit To register for the OpenTravel Advisory Forum, click here.

About OpenTravel Alliance

OpenTravel Alliance is passionate about solving the problems inherent with connecting multiple systems within the complex travel distribution arena. Our mission is to enable the future of travel by driving the evolving digital experience for consumers. OpenTravel Alliance creates, expands and drives adoption of open specifications, including but not limited to the use of XML, for the electronic exchange of business information among all sectors of the travel industry.

OpenTravel Alliance is comprised of companies representing airlines, car rental firms, hotels, cruise lines, railways, leisure suppliers, service providers, tour operators, travel agencies, solutions providers, technology companies and distributors. Tens of thousands of OpenTravel Alliance message structures are in use, carrying tens of millions of messages between trading partners every day.

OpenTravel Alliance is a not-for-profit trade association, founded in 1999 by travel companies, with a primary focus on the creation of electronic message structures to facilitate communication between the disparate systems in the global travel industry. For more information on OpenTravel Alliance membership, new products, or projects, please visit or email OpenTravel on Twitter (@OpenTravel) and LinkedIn and the LinkedIn Group page.


Hospitality Industry Technology Exposition & Conference (HITEC®) is the world's largest and oldest hospitality technology exposition and conference brand. HITEC offers a unique combination of top-notch education, and brings together the brightest minds and hottest technologies from across the globe to one place. The unparalleled event offers attendees essential education, access to top hospitality technology industry experts and the resources to find cost-effective ways to improve company bottom lines. Combined with the intimate opportunities to connect with fellow professionals, HITEC has everything to enhance your career. Historically hosted annually in a different city throughout the United States, HFTP decided to break tradition in 2017 by hosting three HITEC events all taking place outside of U.S. borders– in Toronto, Amsterdam and Dubai. This was the first time the global association’s largest HITEC event – featuring thousands of hospitality professionals from around the world –took place outside of the United States. For more information about HITEC, visit

Contact: Jessica Blankenship

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