Windsor, Ontario – Vrancor Group, Owner and Operator of 15 Branded and Independent Hotels Throughout Ontario, Is Proud to Welcome Best Western Plus Into Its Hospitality Portfolio.

November 25th, 2015: The former Waterfront Hotel Downtown Windsor officially joined the biggest hotel family in the world, Best Western. Rebranded as Best Western PLUS Waterfront Hotel, the property now offers a new branded identity, upgraded amenities and a brand new look.

“We are pleased to have completed significant hotel upgrades to guestrooms and all public areas and to welcome Best Western PLUS, a new brand to Vrancor Group’s portfolio,” said Darko Vranich, CEO & President, Vrancor Group and co-owner of Best Western PLUS Waterfront Hotel. “It’s exciting to become part of the biggest hotel family in the world, with more than 4,100 hotels in more than 100 countries worldwide."

The southernmost city in Canada, Windsor, Ontario, has a population of 211,000 and is home to Windsor International Airport. With one of Canada's largest casinos, a well established wine region in nearby Essex County, the new Windsor International Aquatic and Training Centre, and Detroit, Michigan, U.S.A. a short drive away, Windsor is a tourist hub with plenty of activities, shopping and fine dining.

“The changes we have made can be felt from the moment you arrive and are designed to enhance our guests’ experience” said Shmuel Farhi, President, Farhi Holdings Corporation and co-owner of Best Western PLUS Waterfront Hotel. “The welcome and support from Best Western has been outstanding”.

Best Western PLUS Waterfront Hotel boasts unparalleled views of the Detroit River and skyline from every guestroom and is the anchor hotel to St. Clair Centre for the Arts, with combined banquet and exceptional meeting space of over 31,000 square feet plus the 1,200 seat Chrysler Theatre. Conveniently located, just moments away, are top restaurants, CAESARS Windsor Casino and the Ambassador Bridge to Detroit, Michigan. The hotel is a perfect choice for guests who are happy to spend more on an enhanced stay, but who still expect an appealing price point from a brand they have always counted on to deliver exceptional value. With stylish, well-appointed guestrooms and modern amenities, every Best Western PLUS is thoughtfully designed to meet the needs of business and leisure travelers.

Featuring a modern exterior and a new contemporary lobby with fireplace and ample, stylish seating, Best Western PLUS Waterfront Hotel also offers upgraded interiors and quality bath amenities. With stunning river views and panoramic views of the dramatic skyline of downtown Detroit, all guestrooms include convenient mini-refrigerators, 42″ LCD flat-screen TVs and pod coffee and tea makers. A full hot breakfast buffet is included with every stay. Guests can also take advantage of the hotel’s scenic fitness centre, large salt water pool and laundry service. Business travelers will love the spacious work desks in every guestroom, complimentary upgraded Wi-Fi throughout and a new lobby-level business centre with all of the services of a modern office.

With the addition of Best Western PLUS, visitors to Windsor can now collect Best Western Rewards. Offering the lowest redemption threshold for awards, Best Western Rewards’ award-winning loyalty program has continued to be one of the industry’s most generous reward programs for more than 25 years. With more than 4,100 locations in over 100 countries, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, the Best Western Travel Card, dining, shopping, and entertainment gift cards, gas cards, airline/partner rewards and more. Best Western’s Status Match…No Catch® program will match members’ elite status in any other hotel loyalty program free of charge. Consumers who are not members of Best Western Rewards can sign up for the free program at bestwestern.com/rewards.