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September 6, 2016 – PORTSMOUTH, NH – Analysts at Lodging Econometrics (LE) report that the Upper Upscale category in the U.S. Hotel Construction Pipeline is at 66,303 Rooms/307 Projects. About one third, 20,974 Rooms/101 Projects, have yet to make a branding decision.

Of the 45,329 Rooms/206 Projects that have already made a branding decision, the franchise companies with the largest room-counts are Hilton Worldwide with 15,061 Rooms/78 Projects, Marriott International with 14,381 Rooms/56 Projects and Starwood with 5,839 Rooms/28 Projects.

Hilton’s two largest brands in the Upper Upscale Construction Pipeline are: Embassy Suites with 7,150 Rooms/36 Projects and Curio with 2,693 Rooms/16 Projects. Marriott’s two largest brands in the Upper Upscale category are: Autograph Collection with 4,666 Rooms/28 Projects and Marriott Hotel with 1,998 Rooms/10 Projects.

About Lodging Econometrics

Lodging Econometrics (LE) is the lodging industry’s leading consulting partner for global real estate intelligence. Combining unparalleled industry experience, a real-time pulse on market trends and extensive knowledge of key decision-makers, LE delivers actionable insights that turn their clients’ business goals into timely opportunities. 

Contact: Emily Lloyd

elloyd@lodgingeconometrics.com / +1 603.427.9544

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