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FRISCO, Texas--November 4, 2015--At a VIP-packed event in Frisco, Texas, executives from Omni Hotels & Resorts and the Dallas Cowboys, along with Frisco Mayor Maher Maso previewed new details about the 300-room luxurious Omni Frisco Hotel. Representatives from the Frisco City Council, the Frisco Economic and Community Development Corporations, as well as the Frisco Convention & Visitors Bureau were on-hand to hear updates on the hotel development project and celebrate the progress already made at the site. 

Jerry Jones, Owner, General Manager, and President of the Dallas Cowboys; Robert Rowling, Chairman of TRT Holdings, Inc., and Owner of Omni Hotels & Resorts; and Frisco Mayor Maher Maso commemorate the construction progress of the Omni Frisco Hotel located at The Star by leaving their hand prints in cement.

Set to open in early summer 2017, the luxury hotel will serve as a cornerstone of The Star development, which will be anchored by the Dallas Cowboys World Headquarters and The Ford Center. The Cowboys new headquarters facilities will be home to the entire football operations, including administrative offices, coaches’ offices as well as the Dallas Cowboys Cheerleaders. The Ford Center will be possibly the largest indoor stadium for amateur football in the country with seating for 12,000 and will serve as both the home venue for Frisco Independent School District (FISD) for events and activities, and the practice and training facility for the Cowboys.

“This extraordinary development and hotel will be a dynamic destination offering travelers a truly one-of-a-kind experience,” said Mike Deitemeyer, president of Omni Hotels & Resorts. “The design and style of the hotel will honor the history of the Dallas Cowboys and the unbelievable progress of the city of Frisco. This hotel will be a true collaboration that reflects the local flavor of Frisco.”

Design & Décor

The Omni Frisco Hotel will integrate with the Ford Center on two levels. The design concept will capture the essence of Frisco’s motto “Progress in Motion,” reflecting its thriving business and energetic culture, and will make a nod to the Dallas Cowboys rich history. Everything from the rooms, public and meeting space, food, design, décor and amenities will incorporate modern luxury to set a new standard for hotel accommodations in this burgeoning city.

“As one of the fastest growing communities in Texas and America for the last decade, Frisco’s reputation as a top destination for travelers – both for business and leisure – is growing, as well,” said Mayor Maher Maso, City of Frisco. “We know the Dallas Cowboys and Omni will help bolster Frisco’s reputation as a world-class destination for visitors, while enhancing quality of life, entertainment and business opportunities for our residents, too.”

Hotel Attributes

The 16-story Omni Frisco Hotel will feature 300-finely appointed guest rooms and suites. Guests may enjoy a fine dining venue, a lobby coffee and wine bar, and a rooftop pool bar and grill. The hotel will also have a luxury retail outlet featuring unique finds made by local designers, as well as artwork including sketches of Cowboys Ring of Honor inductees. This retail shop will be modeled much like the highly successful Collections in the Omni Dallas Hotel and Five and TENN in the Omni Nashville Hotel. Situated on the fourth floor, the rooftop pool and deck can accommodate 300 to 400 guests and has stunning views of the plaza and The Ford Center. The deck also features three fire pits, cabanas and a bar and grill.

“The Star will be a first of its kind destination that brings the Cowboys brand to life,” said Jerry Jones, owner and general manager of the Dallas Cowboys. “We sought out partners that share our vision and commitment to quality and entertainment. I look forward to collaborating with Omni Hotels & Resorts to create this unique experience for our fans.”

Meetings & Events

The hotel will feature 24,000 square feet of meeting space, inclusive of a 13,000 square foot ballroom. The Omni and Dallas Cowboys partnership also offers planners and attendees access to additional meetings and exhibit space in the Ford Center, as well as events on the plaza.

The Omni Frisco Hotel and partnership with the Dallas Cowboys is the latest example of the hotel brand’s expanding collection of properties anchoring multipurpose sports developments. The Omni San Diego Hotel is connected, via skybridge, to Petco Park, home of the Padres; the Omni Atlanta Hotel at CNN Center connects to the College Football Hall of Fame and Museum; and the brand recently announced plans to build and operate a hotel at SunTrust Park, future home of the Atlanta Braves.

Development of The Star began on Aug. 22, 2014, when the Dallas Cowboys broke ground on the property, located on a 90-acre site at the northwest corner of Warren Parkway and the Dallas North Tollway in Frisco. Planned uses for the development also include additional corporate offices, retail and restaurants.

To book a group meeting or event visit omnihotels.com/frisco or contact Beverly Garlington, Omni’s global director of sales for the southwest, at bgarlington@omnihotels.com or (512) 840-1551. For more information on other property offers, guests may visit omnihotels.com or call 1-800-The-Omni.

About Omni Hotels & Resorts

Omni Hotels & Resorts creates genuine, authentic guest experiences at 60 distinct luxury hotels and resorts in leading business gateways and leisure destinations across North America. With over 20 world-class golf courses and award-winning spa retreats, to dynamic business settings, each Omni showcases the local flavor of the destination while featuring four-diamond services, signature restaurants, Wi-Fi connectivity and unique wellness options. Known for its distinguished, personalized service, Omni leaves a lasting impression with every customer interaction, with a heightened level of recognition and rewards delivered through its Select Guest loyalty program and the company’s “Power of One” associate empowerment program. The brand is frequently recognized by top consumer research organizations and travel publications and was ranked “Highest in Guest Satisfaction Among Upper Upscale Hotel Chains” in the J.D. Power 2015 North American Hotel Guest Satisfaction Index StudySM. To get additional information or book accommodations, visit omnihotels.com or call 1-800-The-Omni. 

Contact: Anne Tramer Brownlee

atramer@omnihotels.com / 972-871-5625

About the City of Frisco

As the second fastest growing city in the country and the fastest growing community over the past decade (U.S. Census Bureau), Frisco defines “Progress in Motion”. Four school districts serve Frisco including the Frisco Independent School District, named among the “100 Best Communities for Young People”. FISD is noted for its commitment to smaller, exemplary schools and high student achievement. Higher education opportunities are available at Collin College. Frisco boasts the nation’s highest fire protection rating, one of only sixty in the U.S. The crime rate is low and so are taxes, both ranked among the lowest in North Texas.

This once small town turned dealmaker is home to four ‘pro’ sport teams with another on the way; world class venues; 49 parks, 86 miles of trails and an athletic center featuring an outdoor water park; three hospitals; two museums; more than 9-million square feet of retail and restaurants; and hundreds of public and private art installations displayed throughout Frisco’s 72 square miles. Frisco fosters progressive leadership and innovative ideas, making it the first city in the country to mandate Energy Star standards for new home construction. National publications have ranked Frisco among the ‘Best Places to Live’, ‘Best Place to Relocate’ and ‘Best Place to Raise an Athlete’. The Dallas Morning News’ series ‘Best of DFW’ named Frisco among its top ten for schools, safety, families with kids, young adults, empty nesters, suburbs and ‘Best Overall’ neighborhoods. Experience “Progress in Motion”. Experience Frisco. www.friscotexas.gov, www.friscoedc.com and www.visitfrisco.com

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