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HEBS Digital’s first installment in 2018 of the HEBStrategy—our whitepaper series covering the latest news and trends in hotel digital marketing and technology—is now available for download! The HEBStrategy Q1 edition takes a deep dive into content marketing through the funnel, and includes strategies for reaching different audiences with customized content.

Download the HEBStrategy Q1 2018 whitepaper to learn about:

  • What’s Trending: Stay in the loop with the must-know trends for 2018, including driving engagement through video and reposting user-generated content (UGC).
  • From the Design Studio: How can you use content to turn lookers into bookers? We share some of our favorite examples of strategic approaches to design that have helped to generate more direct bookings.
  • Metrics that Matter: Learn how to take a data-driven approach to your creative decisions, and ultimately see a positive impact on your hotel’s bottom line.
  • A Look Outside the Industry: Find inspiration in initiatives outside the hospitality industry. We take a closer look at Gucci’s recent Instagram campaign, as well as the innovative video tutorials for Google’s Pixel 2 phone.
  • Plus other valuable insider information, including a recap of last quarter, creative concepts from the HEBS Idea Shop, and more.

Gain access to these insights when you download the Q1 2018 HEBStrategy whitepaper today.

About HEBS Digital

Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas and Auckland. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests.

Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.

A diverse client portfolio of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices across the globe are all benefiting from HEBS Digital’s direct online channel strategy and digital marketing expertise.

HEBS Digital’s technology, website design and digital marketing services have won more than 500 prestigious industry awards, including World Travel Awards, HSMAI Adrian Awards, Stevie Awards (American Business Awards), Travel Weekly’s Magellan Awards, and more.

The HEBS Digital team is comprised of thought leaders, a diverse team of experts comprised of over 33 nationalities speaking over 22 languages. Contact HeBS Digital’s consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Australia, New Zealand, South Pacific) or


Contact: Garrick Lee, Marketing Manager, HEBS Digital / (212) 752-9425

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