NOVUM Hotel Group Launches “niu” Brand: Novelty. Innovation. Urbanity. = niu
March 7, 2017 11:47am
niu, the brand for modern hotel guests, will be completing the NOVUM Hotel Group brand portfolio soon. niu is situated in the mid-scale segment and meets individual demands for comfort and trip purposes.
Through the english word “new” ([nju]) and following the name NOVUM (no̱·vum = sth new, sth that was not here before), the stringent and harmonious brand image was created: niu
niu, as a brand name, reflects NOVUM‘s international ambitions through the identical pronounciation in all the different languages.
niu stands out particularly thanks to its inner values: The guest can expect a living lobby with a sophisticated F&B concept and delicious selections, modern room compositions as well as a special bathroom concept, which will cause a stir in this segment. “To create a lively und vibrant lobby is no empty phrase for us, but an expression of our understanding of our guests’ needs. With niu, we satisfy the standards of our guests, particularly the Generation Y and Z ones. We bring generations together in our living lobby, treat you to our select and contemporary F&B concept and thus create a vivid place, which welcomes hotel guests as well as neighbourhood guests alike”, says David Etmenan, CEO of NOVUM Hotel Group.
At present, there are 27 secured niu hotel projects in Germany and internationally, with various more projects planned throughout Europe.
Tags: novum hotel group,
The family-managed Novum Hotel Group with currently 130 hotels and more than 14,000 rooms in over 40 locations throughout Europe is one of the largest hotel chains in Germany. Established in 1988 and on a steady course of expansion since 2004 under the management of David Etmenan, the Novum Hotel Group proves to be exceedingly dynamic. The hotel portfolio includes three and four-star hotels, always centrally located, operating under the brand names of Novum Style Hotels, Novum Hotels, Novum Select Hotels, and Novum LikeApart Hotels. In addition, the NOVUM Hotel Group is also a franchisee of the InterContinental Hotel Group, Best Western Hotels & Resorts und AccorHotels. www.novumgroup.de
Contact: Press office
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NOVUM Hotel Group and Hamburg Hotel Group Developing niu Rig in Hanseatic City of Lübeck
NOVUM Hotel Group and Citygrove Plan niu Tab in Düsseldorf, Germany
The NOVUM Hotel Group and GBI AG Developing a niu Hotel in Mannheim, Germany
niu, NOVUM Hotel Group’s First Company-Owned Brand, to Rise in Halle, Germany in Partnership with GP Papenburg Hochbau
NOVUM Hotel Group and IMMOFINANZ Plan New Holiday Inn for Expanding Business Park Vienna, Opening 2019 in Austria's Capital City
Novum Hotel Group Plans Novum Style Hotel in Mannheim, Germany in Cooperation with GBI AG
NOVUM Hotel Group and GBI AG to Develop 352-Room Hotel in Frankfurt, Germany
NOVUM Hotel Group Developing New 184-Room Hotel in West Berlin District of Charlottenburg
IHG and NOVUM Hotel Group Sign Landmark Deal to Develop 20 Hotels Across Europe
NOVUM Hotel Group Acquires 151-Room Columbia Hotel in Rüsselsheim
NOVUM Style Hotel to be Developed at Stuttgart's Pragsattel in Germany; Slated for 2019 Opening
Commerz Real Acquires NOVUM Style Hotel Development in Frankfurt for hausInvest
NOVUM Group Developing New NOVUM Select Hotel City Harbour Amsterdam at Cruquiuseiland
NOVUM Hotel Group Acquires Hotel Strijewski in Wolfsburg, Germany
NOVUM Group Acquires the 77-room Hotel Mariella Airport in Cologne, Germany
NOVUM Hotel Group to Renovate Former Hotel Victoria to Open NOVUM Style City Center Lübeck, Germany
NOVUM Hotel Group to Open the 330-key NOVUM Hotel München Süd in Munich, Germany through Conversion
Germany’s NOVUM Hotel Group Completes Acquisition of the Winters Hotel Company
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