North Point Hospitality Group to Build $120M, 455-key Tri-Branded Marriott Property in Nashville, TN
April 21, 2015 9:32am
NASHVILLE, TN - April 21, 2015 - North Point Hospitality Group, Inc., an award-winning Atlanta based hotel development and operations company, announces their return to the Nashville market with the development of the first ground-up, tri-branded Marriott hotel in the country. The $120 million hotel project will be located at the epicenter of the SoBro neighborhood on the corner of Korean Veterans Boulevard and Fifth Avenue South across from the new 2.1 million square foot Music City Center. It will add a combined total of 455 rooms to the market. North Point Hospitality Group expects to break ground later this year.
The three brands included in the hotel will be a 204 unit AC Hotel by Marriott, a 126 unit Residence Inn by Marriott, and a 125 unit SpringHill Suites by Marriott. The SpringHill Suites hotel will occupy floors seven through 11 with the Residence Inn sitting atop on floors 12 through 18. The adjoining side of the building will house the AC Hotel on floors seven through 18. Valet parking will be located on floors two through five and will include 444 parking spaces. The ground floor of the property will offer 15,000 square feet of restaurant and retail space along Korean Veterans Boulevard and Fifth Avenue South.
"We are excited to be back in the Nashville market developing the first tri-branded Marriott hotel in one of the most dynamic cities in the country," said S. Jay Patel, President and CEO of North Point Hospitality Group. "We are proud of our relationship with Marriott to enable us to bring this first-of-its-kind project to the heart of the bustling SoBro area in Nashville."
The hotel will sit just footsteps away from Nashville's Music City Center in the center of the popular SoBro Neighborhood. Guests looking to stay at the new property will find themselves immersed in the culture of downtown Nashville within walking distance to Broadway's honkytonks, southern cuisine and a variety of shops and attractions, including the Country Music Hall of Fame, the Ryman Auditorium, Husk, The Southern, and more.
"As we worked through the brand options for this premier hotel site, Marriott's products, particularly the lifestyle inspired AC Hotel, best complimented the vision for this project," said Patel. "Our company has always strived to build the best brands in the best locations in the best markets and we feel we will do just that in partnering with Marriott for our newest Nashville project."
Guests staying at any of the three hotels will have access to an upscale, elevated pool and whirlpool experience with poolside beverage and food service, state-of-the-art fitness center, and the AC Hotel's rooftop bar and lounge on the 19th floor overlooking the spectacular Nashville skyline. Additionally, the hotel will offer 6,000 square feet of flexible, columnless meeting and banquet facilities on the 19th floor featuring high ceilings, floor to ceiling windows and break out areas.
"We feel this is the right mix of brands in the perfect location for this dynamic market," said Whip M. Triplett, Executive Vice President of North Point Hospitality Group. "What we essentially have is a 455 room full-service hotel with the marketing power of three strong Marriott brands instead of one. By building three hotels in one we are giving our guests the opportunity to choose the right brand for their individual travel needs, while having the opportunity to experience amenities not typically found at each brand when built separately."
While the three brands will share many amenities, each brand will still offer guests distinct differences in both guestroom features and experience. Guests staying at the AC Hotel will experience full-service amenities and thoughtfully designed guestrooms focused equally on style and comfort. Guestrooms will offer business-friendly features including sleek and modern work spaces coupled with entertaining amenities like a flat-screen TV allowing guests to connect their own media and access web-based content. The European influence, paid-for breakfast features a focused selection of hot and cold items and emphasizes quality over quantity. Items included are select meats, freshly prepared in small batches with an artisan slicer, savory egg and bacon tarts, combined with other cold proteins and cheeses providing a contemporary alternative to traditional breakfast fare, and signature freshly baked all-butter croissants. The AC Hotel will also include access to the AC Lounge located on the 19th floor where guests will find a dynamic atmosphere and bar offering regional craft beers, specialty wines, and spirited cocktails.
The Residence Inn all-suite hotel will offer extended stay travelers studio, one-bedroom and two-bedroom suites featuring a fully-equipped kitchen with coffeemaker, microwave oven and residential-sized appliances. Offering a complimentary breakfast, including specially made featured items, guests will have the option to select a convenient to-go offering as well to ensure guests do not miss the most important meal of the day. The hotel's weeknight evening gatherings offer a casual, relaxing environment where guests can be as social as they want, while enjoying light fare, beer and wine.
The SpringHill Suites, also an all-suite property, features larger than normal guestrooms including separate living, working and sleeping spaces. Guestrooms feature a comfortable pullout sofa bed and lounge chair offering additional space for relaxation or extra family members. Like the Residence Inn, the SpringHill Suites will offer guests a healthy, complimentary hot breakfast each morning.
The general contractor anticipates approximately 700 individuals will be employed during peak construction activity. Once stabilized, the hotel will employ more than 200 full-time team members and support staff.
This will be North Point Hospitality Group's third project in the Nashville market. North Point developed the 194 unit Hilton Garden Inn Nashville - Vanderbilt / West End in 2009 and subsequently the adjacent 119 unit Home 2 Suites by Hilton in 2012. This is also North Point Hospitality Group's second multi-branded hotel. The company built the dual-branded Hilton Garden Inn/Homewood Suites Atlanta Midtown in 2012.
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For more information on North Point Hospitality Group, visit www.NorthPointHospitality.com or contact Jackie.Schott@northpointhospitality.com.
Marriott International's luxury and lifestyle brands portfolio currently includes The Ritz-Carlton Hotel Company, EDITION, JW Marriott Hotels & Resorts, the Autograph Collection, Renaissance Hotels, AC Hotels by Marriott and Moxy Hotels. Accounting for approximately 25 percent of the company's system-wide pipeline, Marriott expects to add more than 200 luxury and lifestyle hotel projects over the next several years, reflecting over $15 billion of investment by the company's owners and franchisees.
Visit Marriott International, Inc. (NYSE: MAR) for company information. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.
Contact: Jackie Schott - Sales & Communications Manager
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