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HX: The Hotel Experience – Rooms To Restaurants

New York, NY (July 23, 2015) – To mark its centennial anniversary, the International Hotel, Motel + Restaurant Show® (IHMRS) is unveiling a spectacular new brand and mission to better capture the dynamic innovation of the hospitality industry. HX: The Hotel Experience — Rooms to Restaurants (HX), debuts November 8-10, 2015 at the Jacob K. Javits Convention Center, New York City and represents a bold new strategic direction. 

This multimillion-dollar investment aimed at revitalizing the largest hospitality trade event in North America, is founded on the belief that true hospitality is anticipating a guest’s needs to create a memorable and unique experience. To achieve that, HX will focus on innovation, inspiration and information.

“Making this enormous change at our 100-year juncture is exciting,” said Anthony G. Mangano, President Syramada Hotel Corporation (Syracuse, NY) and Chairman of the Board for HX 2015, “These are not tweaks or modest improvements. HX 2015 is an entirely new show.” 

The deep dive transformation from IHMRS to HX called on industry experts, research-based data, and prior-year show assessments to identify what the show could and should bring to the industry. 

Says Mangano, “It all came down to delivering true hospitality, that is, anticipating a guest’s needs before they even know they need it. We all agreed we wanted a show that performed at this level.” 

HX is now poised to deliver this brand of true hospitality for the hospitality industry, rooms to restaurants. Every component of the hospitality experience for hotels, motels, and restaurants will be represented in five new show divisions: Food & Beverage, Guest Services, Technology, Kitchen Design, and Rooms Division. 

The HX show floor features engaging new product theaters – HX: ONSTAGE RESTAURANT and HX: ONSTAGE HOTEL. Industry experts appearing live in HX: STUDIO will cover everything from cooking trends and marketing strategies, to social media and handheld devices. Informatively-rich lounge areas provide guest comfort while HX: TECH showcases the hottest products, solutions, and ideas. In the spirit of true hospitality, HX also has a concierge service to put the right exhibitors in touch with the right buyers. 

“We’ve created more reasons for attendees to be on the show floor longer by reimagining, renovating, and rebranding the entire experience,” says Mangano.

To exhibit at HX: The Hotel Experience — Rooms to Restaurants, contact Phil Robinson at phil.robinson@stmediagroup.com or (212) 754-7920. Additional information for attendees and exhibitors is available online at www.thehotelexperience.us

About HX

HX: The Hotel Experience takes the best of 100 years from The International Hotel, Motel + Restaurant Show® (IHMRS) forward for the next hundred years. HX is North America’s largest trade event for hotel and foodservice owners, executives, directors, and GMs from across the hospitality spectrum, and manufacturers and marketers of all things hospitality. It is held annually in November in New York City.

HX is sponsored by the American Hotel & Lodging Association (AH&LA), the Hotel Association of New York City, Inc. (HANYC), and the New York State Hospitality & Tourism Association (NYSH&TA), and is managed by Hospitality Media Group (HMG).  

HX: The Hotel Experience, rooms to restaurants, will feature three full days of exhibits from Sunday, November 8, through Tuesday, November 10. HX is co-located with the 6th annual Boutique Design New York (BDNY), a trade fair tailored exclusively to hospitality design professionals and presents manufacturers of furniture, lighting, wall coverings, fabric, seating, accessories, artwork, carpet and flooring materials, and bath and spa products for hospitality on November 8 and 9. Collectively, the two shows will present 900 exhibitors and attract some 18,000-industry professionals.

Contact: Missy Stearns

missy.stearns@stmediagroup.com / 513.263.9318

About AH&LA

Serving the hospitality industry for more than a century, the American Hotel & Lodging Association (AH&LA) is the sole national association representing all segments of the 1.8 million-employee U.S. lodging industry, including hotel owners, REITs, chains, franchisees, management companies, independent properties, state hotel associations, and industry suppliers. Headquartered in Washington, D.C., AH&LA provides focused advocacy, communications support, and educational resources for an industry generating $155.5 billion in annual sales from 4.9 million guestrooms. www.ahla.com

About HANYC

Established in 1878, the Hotel Association of New York City (HANYC) was founded with the main objective of promoting the business interests of the hotels through efficient, progressive service.  HANYC numbers more than 270 members with more than 76,000 rooms and 50,000 full time employees. It is an internationally recognized leader in New York City’s $5 billion tourism industry. www.hanyc.org

About NYSHTA

The New York State Hospitality and Tourism Association (NYSH&TA) is a not-for-profit trade organization representing 1,300 hospitality and tourism businesses, including 1,000 lodging properties.  Founded in 1887, NYSH&TA’s mission is to lead and protect the New York State hospitality and tourism industry by providing advocacy, education and resources.  www.nyshta.org

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