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By Stanley Turkel, CMHS

1. Hotel History: Libby's Hotel and Baths 

In the late 1920's the stock market was soaring, businesses were enjoying record profits and developers were constructing new buildings at a rapid pace. Mortgage companies began offering mortgage-backed securities, a new type of investment.

One of the new buildings was the 12-story Libby's Hotel and Baths, built in 1926 at the corner of Chrystie and Delancey Streets in New York's lower east side. It was the first all-Jewish luxury hotel with an ornate swimming pool, modern gym, Russian-Turkish baths and lounges open to the entire community.

The developer was Max Bernstein, an immigrant from Slutzk, Russia, who arrived in New York with his family in 1900 when Max was 11 years old. The streets where Max grew up on the lower east side were filled with pushcart vendors, some with horse-drawn wagons, kids playing street games and tenement dwellers socializing on the stoops. Unfortunately, when his mother Libby died within one year, Max ran away from home and spent the night in a small park nearby. In later years, Max said that his dream of building Libby's Hotel on the corner of Chrystie and Delancey Streets came to him that night.

After years of owning a series of restaurants, each of them named Libby's, Max was able to acquire land on his favorite corner where he built the hotel that opened on April 5, 1926. Max was apparently a natural-born publicist because he invested an extraordinary amount of energy and money in an extensive promotional campaign in the many Yiddish-language daily newspapers. On opening day, the New York Times joined the other papers in reporting the grand opening. The Libby Hotel featured a spectacular two-story lobby with a richly colored plaster ceiling supported by fluted marble columns. The hotel had meeting rooms, ballrooms and two kosher restaurants. Max held charity events and swimming classes for neighborhood children.

The Libby Hotel broadcast from the first Yiddish radio station, WFBH (from the top of the westside Hotel Majestic) featuring famous entertainers, live theater and such luminaries as Sol Hurok, Rube Goldberg and George Jessel. Bernstein spared no expense, hiring as his musical director Josef Cherniavsky, leader of the Yiddish-American Jazz Band and widely known as the Jewish Paul Whiteman. For its first two years, the hotel seemed to be a huge success but by the end of 1928, the roof fell in. The magazine of the National Yiddish Book center, the Pakn Treger*, wrote in its Spring 2009 edition:

A glut of new hotels had opened in New York. Many, in order to remain solvent, began to cater to Jews, siphoning off Max's clientele. Max might have been better able to compete if his emotional state was not already in a downward spiral; on October 20, 1926, in a tragic echo of the loss that prompted Max to create the hotel, his wife Sarah died. In a later court trial, Max would testify that the grief he experienced left him unable to function.

Furthermore, his primary creditor was the American Bond and Mortgage Company (AMBAM), an unreputable predatory lender. Just prior to the 1929 stock market crash, AMBAM foreclosed on the hotel and, in a strange twist of fate, Mayor Jimmy Walker appointed Joseph Force Crater, a Tammany-connected lawyer as the receiver. According to Judge Crater, AMBAM may have had inside knowledge of the city's plan to widen Chrystie Street. In any event, AMBAM now claimed that the hotel was worth $3.2 million (after valuing Libby's Hotel at only $1.3 million for foreclosure). Through eminent domain, New York City took ownership and paid AMBAM $2.85 million. The city then demolished the buildings in the block including Max Bernstein's Libby's Hotel and Baths.

But, there's more to the story. In 1931, AMBAM was convicted of a similar scheme regarding the Mayflower Hotel in Washington, D.C.  The same Judge Crater was the receiver for the Mayflower foreclosure. He disappeared four months later and has not been found since. Chrystie Street was widened, the Great Depression set in and ultimately, the site was turned into the Sara Delano Roosevelt park by Robert Moses.

When Max Bernstein died on December 13, 1946, the New York Times obituary wrote: "Max Bernstein, 57, Once Hotel Owner… Built $3,000,000 Edifice in Slums, only to see Memorial to Mother Razed."

That would be the end of this fascinating story except that the Pakn Treger article reported the following sequel:

The story of Libby's faded into obscurity until the summer of 2001, when a section of the pavement near the corner of Chrystie and Delancey Streets caved in, creating a sinkhole. The hole grew large enough to swallow an entire tree and began to encroach on city streets and the nearby senior center in Sara Delano Roosevelt Park. In those innocent days before September 11, the sinkhole seemed to be the biggest threat facing lower Manhattan.

City engineers did not know the cause, so they lowered a camera into the void. To their astonishment, 22 feet below the surface they found an intact room, complete with bookcases. When they searched records at the Municipal Archives, they learned that Libby's Hotel once stood there and that they had discovered a room in its subbasement. In a New York Times article from September 11, 2001, New York City Parks Commissioner Henry J. Stern was quoted as saying, "It reminds me of Pompeii."

In contrast to Pompeii, no attempt was made to reach the room or excavate it. The city engineers chose to fill it with grout, burying the room and its mysterious contents. A new tree was planted, and the park repaved.

* "Ritz with a Shvitz" by Shulamith Berger and Jai Zion, Pakn Treger, Spring 2009/ 5769 Number 59 

2. Quote of the Month

"When nothing seems to help, I go back and look at the stonecutter hammering away at his rock perhaps a hundred times without as much as a crack showing in it. Yet at the hundred and first blow it will split in two, and I know it was not that blow that did it   but all that had gone before."

Jacob Riis (1849-1914)

Social Reformer, Muckraking 

Journalist and Photographer

About Stanley Turkel, CMHS

Stanley Turkel is a recognized authority and consultant in the hotel industry. He operates his hotel consulting practice serving as an expert witness in hotel-related cases, asset management and hotel franchising.

Prior to forming his hotel consulting firm, Turkel was the Product Line Manager for Hotel/Motel Operations at the International Telephone & Telegraph Co. overseeing the Sheraton Corporation of America. Before joining IT&T, he was the General Manager of the Summit Hotel (762 Rooms), General Manager of the Drake Hotel (680 Rooms) and Resident Manager of the Americana Hotel (1842 Rooms), all in New York City.

Turkel serves as a Friend of the Tisch Center and lectures at the NYU Tisch Center for Hospitality, Tourism, and Sports Management. He is certified as a Master Hotel Supplier Emeritus by the Educational Institute of the American Hotel and Lodging Association. He served for eleven years as Chairman of the Board of the Trustees of the City Club of New York and is now the Honorary Chairman.

Stanley Turkel is one of the most widely-published authors in the hospitality field. More than 275 articles on various hotel subjects have been published in the leading hotel magazines and posted on the Hotel-Online, BlueMauMau, HotelNewsResource and eTurboNews websites. Two of his hotel books have been promoted, distributed and sold by the American Hotel & Lodging Educational Institute. A third hotel book was called "passionate and informative" by the New York Times.

Please visit www.stanleyturkel.com

Contact: Stanley Turkel

stanturkel@aol.com / 917- 628-8549

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