niu, NOVUM Hotel Group’s First Company-Owned Brand, to Rise in Halle, Germany in Partnership with GP Papenburg Hochbau
April 19, 2017 1:48pm
One contract after the other: the next new construction project for the recently launched, company-owned brand niu is already in the pipeline after a contract signing between NOVUM Hotel Group and GP Papenburg Hochbau GmbH. The Halle-based construction company and the privately managed hotel group are planning to open a new niu hotel, with 186 rooms and a rentable floor space of approx. 7,700m², in Halle (Saale) at the beginning of 2019. ‘We are very much looking forward to realising this project together. The selected property is situated at a strategically perfect location at Halle’s town gates – in the inner city and close to the railway station. After gaining planning permission, we expect to commence construction at the end of 2017’, explains Klaus Papenburg, Managing Director of GP Papenburg Hochbau GmbH.
With this hotel project, NOVUM Hotel Group is continuing to aggressively promote its new, private brand niu, which now has 30 hotel projects under its name – with further promising projects planned nationally and internationally. ‘Reliable real estate partners and attractive locations form an important part of our expansion strategy. Thus we view our relationship with Papenburg Group as an outstanding opportunity to lucratively expand our portfolio’, adds David Etmenan, Chief Executive Officer & Owner of NOVUM Hotel Group.
With its innovative hotels for business and solo travellers, the niu brand offers an international concept with stylish living lobbies, co-working spaces, trendy coffee bars, sophisticated room and en-suite design as well as pop-up stores in attractive, urban locations.
novum hotel group,
gp papenburg hochbau,
The family-managed Novum Hotel Group with currently 138 hotels and more than 15,000 rooms at over 45 locations throughout Europe is one of the largest hotel groups in Germany. Established in 1988 and continuously expanding since 2004 under the management of David Etmenan, the Novum Hotel Group proves to be extremely dynamic. The hotel portfolio includes three and four star hotels, always centrally located, operating under the brand names of Novum Style Hotels, Novum Hotels, Novum Select Hotels, and Novum LikeApart Hotels and niu Hotels. In addition, the NOVUM Hotel Group is also a franchisee of the InterContinental Hotel Group, Best Western Hotels & Resorts und AccorHotels. www.novumgroup.de
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