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NAVIS reservations call center achieves perfect performance scores, consistently rates better than U.S. luxury property average

BEND, Ore.  (November 20, 2017) – Demonstrating its continued commitment to being the number one reservation sales and marketing platform for hotels, resorts and vacation rentals, NAVIS today announced that its RezForce® Lux call center services have received five perfect scores this year, according to Forbes Travel Guide.

“This is quite an accomplishment and a clear indication of NAVIS’ dedication to providing superior reservations services for luxury hotels,” said Tom Flournoy, Senior Vice President of Operations at Forbes Travel Guide.

NAVIS is one of a few industry providers that invites the Forbes Travel Guide Quality Assessment team to test and score their reservations agents’ performance on behalf of select luxury clients. As the originator of the Five-Star Rating System, Forbes Travel Guide has been the gold standard in the hospitality industry since 1958. Forbes Travel Guide’s expert, incognito inspectors, evaluate agents on rigorous and objective standards, the same criteria used in the official Forbes Travel Guide Star Rating System, considered the most stringent in travel and hospitality.

Based on the discerning requirements of Forbes Travel Guide, RezForce Lux has proved to be a high-performing call center service that exclusively supports the needs of luxury properties and their consumers.  Its success includes:

  • Focus on Five-Star service standards—NAVIS trains, measures, and coaches RezForce Lux agents to Forbes Travel Guide’s Five-Star certification standards
  • 92.2% overall service level score in 2017, consistently better than Forbes Travel Guide’s measured U.S. luxury property team average of 89.2%
  • Agents are scored monthly; five of which were perfect scores in 2017

Additionally, RezForce Lux has achieved a 99% service score based on criteria as an overflow and after-hours service. Jeremy Fain, the Director of Revenue at Ojai Valley Inn and Spa commented on his experience with RezForce Lux: “There’s no other overflow/after-hours reservation service out there that does what NAVIS does for Four- and Five-Star resorts. We are extremely pleased with the NAVIS team’s performance, professionalism and how they’ve represented our luxury resort.”

RezForce is part of the NAVIS Revenue Performance Platform™ designed to capture and convert more profitable direct bookings. Last year alone, RezForce booked $161 million for our clients, and captured reservation lead data our clients turned into an additional $34 million in direct bookings.

“This positive feedback is recognition of our team’s exceptional service record and reflects the exacting standards of our RezForce call center services,” said NAVIS CEO Kyle Buehner. “In today’s competitive hospitality environment, it is more important than ever to effectively engage reservation inquiries and commit to outbound calling campaigns to capture more direct bookings. Having a high-performing extension of your onsite reservations team to accommodate the peaks and valleys in call volume is a proven way to dramatically impact revenue, reduce staffing costs, drive profitability and exceed guest service expectations.”

To learn why leading lodging providers and management companies trust NAVIS technology and services to help them increase their direct business, please visit or call 866-712-3439.


NAVIS is the No. 1 reservation sales and marketing platform for the hospitality industry. Because we believe technology should make you money, not cost you money, we developed our game-changing Revenue Performance Platform™ to transform teams into revenue makers, enabling them to drive, capture and convert more direct bookings. We deliver actionable guest insights so departments can seamlessly sell and market together. The result is always a dramatic increase in direct sales and profit. We guarantee it.

Founded in 1987, NAVIS is a privately held company with headquarters in Bend, Ore., and growing offices in Orlando, Fla. and Reno, Nev. The company has been awarded Top Workplaces by The Oregonian for four consecutive years, one of the 2016 Top 100 Workplaces in Central Florida, and one of the Northern Nevada Human Resources Association's 2017 Best Places to Work.

To learn more visit

Contact: Kelsie Skinner, Sr. Marketing Manager / 541-330-3503

About Forbes Travel Guide

Forbes Travel Guide is the only independent, global rating system for luxury hotels, restaurants and spas. Started as Mobil Travel Guide in 1958, the company created the first Five-Star rating system in the United States. Today, Forbes Travel Guide’s incognito inspectors travel the world, evaluating properties based on up to 900 rigorous, objective standards. The company’s annual Star Ratings, reviews and daily travel stories help discerning travelers select the world’s best luxury experiences. For more information about Forbes Travel Guide, visit

Connect with Forbes Travel Guide: 

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