Mom Knows Best: Hotel Marketing Lessons from Your Mother
May 7, 2015 7:42am
Back by popular demand, we’ve updated one of our most popular posts from last year!
Could Mom be the best hotel marketer ever?
All throughout your childhood, she recoiled at the sight of your dirty room. She questioned your questionable friends. Her never-ending nagging was enough to keep our eyes rolling for years. But guess what? Turns out her sage, maternal advice is completely applicable to your work as hotel marketers.
Check out the hotel marketing advice hidden inside your mom’s favorite sayings… proving again that mother knows best:
“If your friends jumped off a bridge, would you jump too?”
Hidden Hotel Marketing Advice
Just because something is trendy in the marketing landscape, it doesn’t mean your hotel has to blindly follow suit. Ask yourself: Does my hotel need to leverage this new marketing platform? Does it align with the hotel’s marketing strategy and goals? Always make your own decisions for what is best for your property. Do your due diligence and be selective when choosing to implement any new marketing tools/tactics.
“Were you raised in a barn?”
Hidden Hotel Marketing Advice
No matter how good your revenue management team is… Or how compelling your hotel website design might be… The single most important element to hotel marketing success is your product itself. If you have aging, dirty rooms, no amount of lipstick will fix the problem
Mom: “Don’t Make Me Have to Tell You Again”
With hotel guests and meeting planners having such chaotic schedules and competing priorities, you have 2-5 seconds to capture their attention. In marketing, don’t expect your audience to re-read or examine any of your marketing assets. So, if you’re not making your messages clear enough the first time around, you’ll probably lose them. You have one shot to draw them in.
Don’t expect a second chance to repeat yourself.
“Talking to you is like talking to a brick wall”
Mom wanted you to be a good listener. Similarly, hotel sales and marketing leaders need to be great listeners too. Do you talk to guests and ask what they like and dislike about your property? Do you ask meeting planners what they really need? Smart hotel marketers talk to everyone in their purview with genuine interest and a desire to improve their property’s experience.
Mom: “I Brought You Into This World. I Can Take You Out of It.”
Your customers are the reason you exist, the reason you’re in business… and the folks who could force you out of business! So you must always respect them by focusing your hotel marketing efforts on them – not your hotel’s amenities, history, or accolades. The most successful hotels are the ones that put guests first.
“Eat your veggies and you’ll grow up to be big and strong”
Global consumer preferences continue to trend in the direction of healthier, organic foods. Your F&B venues and menus have a significant impact on repeat guest visitation. Are you satisfying your guests’ desire for fresh, local, healthful fare?
“Will You Sit Still For Once?”
When your marketing focus and message are all over the place, you’re actually making it harder for your guests to understand your core USP and discern why they should want to stay with you?
Mom: “I love you”
When your past guests share their love of your property on social media like TripAdvisor, you can tell them you love them right back by responding to ALL reviews. Take it a step further and make sure you deliver special offers to the best guests in your database.
Tags: hotel marketing,
Dave is a a partner at Tambourine, which provides technology and creativity to increase DIRECT revenues for hotels & resorts worldwide. Symphony, their flagship product, delivers all-inclusive digital marketing, channel distribution and an integrated booking engine for one low monthly flat fee per room with no contracts required
Contact: dave spector
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