Mobile Bookings Surge in 2013
February 3, 2014 3:59am
Reservations Booked via Mobile Devices Using the OpenView Internet Booking Engine Surpass 2013 Levels, as Presented by PhoCusWright at FITUR
DALLAS (February 3, 2014) – Mobile and tablet bookings for Pegasus client hotels made using the OpenView Internet booking engine amounted to more than 15% of all reservations in 2013. Clients of Pegasus Solutions' web services division enjoyed a boost from the channel, surpassing the industry-wide 11% for the year, as presented by PhoCusWright at FITUR in Madrid.
"A year ago, we suggested hotels were responsible for the prevalence or lack of mobile bookings for their hotels," said David Millili, chief executive officer of Pegasus Solutions. "That message resonated with our existing and new clients, and together we worked to increase the comfort level for mobile bookers visiting their sites. In addition to the bookings they realized in 2013, these hotels have also now established themselves as mobile-friendly among a valuable – and burgeoning, according to PhoCusWright – booking audience."
Desktop and laptop bookings still accounted for nearly 85% of reservations, but collectively, mobile devices drove 15.04% of reservations made through the booking engine. PhoCusWright suggested Europe as a whole would reach 15% by the end of 2014. Device types used to book through OpenView included iPad, iPhone, Android, Kindle, and Windows Phone, among others.
The OpenView Internet booking engine is customized to a hotel's design, and delivers a simple booking process in the same browser window. It facilitates bookings in multiple languages and currencies, powers dynamic pricing and packaging, as well as multi-room booking. It also supports mobile bookings, delivering functionality equal to the desktop site but tailored to the mobile booker to ensure a hotel's site is easily bookable for any guest anywhere.
Pegasus Solutions is the single largest processor of electronic hotel transactions, delivering advanced and affordable connectivity and distribution solutions to nearly 100,000 hotels worldwide. Pegasus connects hotels to crucial sources of business, facilitating almost $16 billion for its clients annually. In addition to foundational global distribution system (GDS) access and online connectivity, Pegasus delivers online, social marketing and booking solutions through its Open Hospitality division, and powerful reservation tools to convert and capture bookings. As a trusted partner in generating guest room demand and sales, Pegasus also offers hotels actionable business intelligence through its PegasusView Market Performance reports to help hotels understand and respond to changing market conditions.
Pegasus has 18 offices in 10 countries, including regional hubs in Dallas, Frankfurt, London, Madrid, New York, Sao Paulo, Singapore and Scottsdale. For more information, visit www.pegs.com or www.openhospitality.com.
Contact: Ariel Herr
Unique Travel Startups and Services That Can Help Optimize Revenue and e-Commerce Strategies
Pegasus Names Scott Gibson Chief Executive Officer
Menin Hospitality Selects RoomKey as Preferred Mobile Travel Agent
Open Hospitality Client Websites Recognized in Design Awards
Mid-Year Review: The Rising Tide of Mobile Bookings - How Hoteliers Can Stay Afloat By Max Starkov
Global Online Hotel Bookings and Rates Experience Highest Year-on-year Growth in Last 12 Months
Be Smart Madrid Diana Aeropuerto Hotel Chooses Pegasus Connect+ Premium
The Astotel Group Renews with Pegasus Connect+ Premium
Atlantis Hotel Vienna Signs with Pegasus Connect+
Filarchipelago Hospitality in the Philippines Chooses Pegasus Connect+
Marks Hotel Glasgow Drives Revenue Across Multiple Channels with Pegasus Connect+ Premium
Pegasus Solutions Expands Technology Leadership; Two Vice President Roles Created to Manage Growth
The Spencer in Dublin Moves to Pegasus Connect+ Premium
Sunway Hotels & Resorts Increases Direct Booking Opportunities with Pegasus' OpenView Booking Engine
Pegasus Reports Hotels Realize Global Gains in Business & Leisure Booking Volumes & Rates in Q1
OpenHotel Provides Connectivity to 50 Hotel Clients with Pegasus Connect+
Holiday Timing Helps Boost February Global Leisure Bookings and Rates
Pegasus Solutions Expands Business Intelligence Offering for Hotels Worldwide
Sunlake Group of Hotels in Jakarta Adds Full Portfolio to Pegasus Connect+
Open Hospitality Honored with More Website Design Awards
Pegasus Solutions Evolves Client Learning with the Pegasus Academy
The Lucerne Hotel in New York City Signs with Pegasus Connect+
Switzerland’s Sorell Hotels Group Signs Full Portfolio to Pegasus Connect+
Germany’s Maritim Hotel Group Implements Pegasus Solutions’OpenView Internet Booking Engine
Pegasus Connect+ Continues Global Advance
Pegasus Solutions Names Linda Kent Senior Vice President, Distribution Strategy
Pegasus' John Owens Speaks at Travelport's e-volve '14
Pegasus Reports Global Leisure Hotel Rates Stayed Ahead of Prior Year for Every Month of 2013
Hotel Rates Surge in Markets Hosting Major 2014 Global Sports Events
Ayre Hoteles of Spain Switch Remaining Portfolio to Pegasus Connect+
Please login or register to post a comment.