Mobile Bookings Surge in 2013
February 3, 2014 3:59am
Reservations Booked via Mobile Devices Using the OpenView Internet Booking Engine Surpass 2013 Levels, as Presented by PhoCusWright at FITUR
DALLAS (February 3, 2014) – Mobile and tablet bookings for Pegasus client hotels made using the OpenView Internet booking engine amounted to more than 15% of all reservations in 2013. Clients of Pegasus Solutions’ web services division enjoyed a boost from the channel, surpassing the industry-wide 11% for the year, as presented by PhoCusWright at FITUR in Madrid.
“A year ago, we suggested hotels were responsible for the prevalence or lack of mobile bookings for their hotels,” said David Millili, chief executive officer of Pegasus Solutions. “That message resonated with our existing and new clients, and together we worked to increase the comfort level for mobile bookers visiting their sites. In addition to the bookings they realized in 2013, these hotels have also now established themselves as mobile-friendly among a valuable – and burgeoning, according to PhoCusWright – booking audience.”
Desktop and laptop bookings still accounted for nearly 85% of reservations, but collectively, mobile devices drove 15.04% of reservations made through the booking engine. PhoCusWright suggested Europe as a whole would reach 15% by the end of 2014. Device types used to book through OpenView included iPad, iPhone, Android, Kindle, and Windows Phone, among others.
The OpenView Internet booking engine is customized to a hotel’s design, and delivers a simple booking process in the same browser window. It facilitates bookings in multiple languages and currencies, powers dynamic pricing and packaging, as well as multi-room booking. It also supports mobile bookings, delivering functionality equal to the desktop site but tailored to the mobile booker to ensure a hotel’s site is easily bookable for any guest anywhere.
Pegasus has 18 offices in 10 countries, including regional hubs in Dallas, Frankfurt, London, Madrid, New York, Sao Paulo, Singapore and Scottsdale. For more information, visit www.pegs.com or www.openhospitality.com.
Contact: Ariel Herr
Button Selected by Hotels.com as Their Platform of Choice for Driving App Installs and Bookings in Mobile
Book. Stay. Go. Launches Saas-Enabled Hotel Marketplace, Featuring Mobile Check-in and Mobile Room Keys
Unique Travel Startups and Services That Can Help Optimize Revenue and e-Commerce Strategies
Pegasus Names Scott Gibson Chief Executive Officer
Menin Hospitality Selects RoomKey as Preferred Mobile Travel Agent
Open Hospitality Client Websites Recognized in Design Awards
Mid-Year Review: The Rising Tide of Mobile Bookings - How Hoteliers Can Stay Afloat By Max Starkov
Global Online Hotel Bookings and Rates Experience Highest Year-on-year Growth in Last 12 Months
Be Smart Madrid Diana Aeropuerto Hotel Chooses Pegasus Connect+ Premium
The Astotel Group Renews with Pegasus Connect+ Premium
Atlantis Hotel Vienna Signs with Pegasus Connect+
Filarchipelago Hospitality in the Philippines Chooses Pegasus Connect+
Marks Hotel Glasgow Drives Revenue Across Multiple Channels with Pegasus Connect+ Premium
Pegasus Solutions Expands Technology Leadership; Two Vice President Roles Created to Manage Growth
The Spencer in Dublin Moves to Pegasus Connect+ Premium
Sunway Hotels & Resorts Increases Direct Booking Opportunities with Pegasus' OpenView Booking Engine
Pegasus Reports Hotels Realize Global Gains in Business & Leisure Booking Volumes & Rates in Q1
OpenHotel Provides Connectivity to 50 Hotel Clients with Pegasus Connect+
Holiday Timing Helps Boost February Global Leisure Bookings and Rates
Pegasus Solutions Expands Business Intelligence Offering for Hotels Worldwide
Please login or register to post a comment.