July 20–Bucking national trends, Metro Orlando hotels saw a decrease in key metrics used to track the success of the industry, including revenue made per room.
Metro Orlando hotels, defined by STR as properties from Sanford to Kissimmee, reported an average RevPAR of $81.87 for June, down 1.9 percent in year-over-year statistics.
According to STR, which globally tracks the hotel industry, the U.S. hotel industry, overall, reported a 3.8 percent increase in RevPAR for June, bringing the average to $92.17.
"June RevPAR growth was the second highest monthly increased this year," said Joseph Rael, STR's director of financial performance. "And that is obviously a positive indicator for the rest of the summer."
Even among top 25 markets, Orlando hotels underperformed, according to STR. Top 25 markets, including destinations like New York City, Nashville and Philadelphia, had an average RevPAR increase of 2.6 percent for the month.
For the fifth consecutive month, Orlando's hotels had a decrease in occupancy. June's occupancy rate was 75.5 percent, down 3.4 percent in year-over-year statistics, according to STR.
Despite the dip, Orlando's occupancy rate for the month was still above the national average of 73.1 percent for June.
Overall, top 25 markets reported an average decrease of 0.5 percent in occupancy, according to STR.
Visit Orlando leaders said they were tracking June, or at least parts of it, to be softer in terms of occupancy, saying that key feeder markets were delaying a start to summer with school years ending later in the month than usual.
June has been the cheapest month for hotel guests looking to book a stay in Orlando this year, with average daily room rates of $108.47.
That said, this June was more expensive than the same month last year, when hotels commanded and average room rate of $106.81, per STR statistics.
Lastly, demand for Orlando hotels was down 2.5 percent while the region's supply was up 0.9 percent for the month.
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