Mardi Gras' Impact on Hotels and a Few Tips on How To Maximize
February 22, 2017 10:51am
There is something magical about New Orleans (NOLA), and this is never more apparent than during Mardi Gras, which has evolved from a Lenten precursor, to one of the most culturally rich and gratifyingly indulgent celebrations on Earth. Every spring, more than a million souls descend upon NOLA to join the celebration – giving hotels a reason to celebrate as well, as it demands the highest Average Daily Rate (ADR) of the year, a standard revenue measurement, as well as occupancy accordingly to the New Orleans CVB. Of note:
For hotel chains and independents alike, learning the nuances of maximizing your profits and customer experience during Mardi Gras is as nuanced as the city itself. Expedia’s NOLA market manager Kerrison Thorpe offers the following tips for hotels to get the most from these 5 days:
And a final tip? Find your uniqueness and own a piece of the fun. Royal Sonesta has taken to greasing the poles of their balconies so people can’t climb up them – and that turned the “greasing of the poles” into its own ceremonious event. And of course the Meeting of the Courts, the culmination of the festivities at the rex Ball shared by the downtown Sheraton and Marriott, has placed these hotels at the center of the festivities.
Hotel Tech in 2018: Tools and Technologies to Remove Friction and Deliver Value
New Year, New Travel Priorities. Study Says: Experiences Win Over Possessions
Attracting the High-Value Bleisure Traveler: Insights for Hotels
Millennials Are the Most Vacation Deprived
Global OTA Customer: The Value of the International Booker for U.S. Hotel Properties
Business Travelers Are Still Going Rogue With Hotel Bookings
ALICE Raises $26 Million Series B Funding from Expedia, Inc.
The Power of Package Bookings for Hotels
Work-Life Imbalance: Expedia's 2016 Vacation Deprivation Study Shows Americans Leave Hundreds of Millions of Paid Vacation Days Unused
Lazy Parents, Hallway Hellraisers and Loud Neighbors are America's Least Favorite Hotel Guests
Expedia Completes Acquisition of HomeAway
Expedia's 2015 Vacation Deprivation Study: American's Still Leave Paid Vacation Days on the Table
Expedia to Acquire HomeAway, Inc. for $3.9 Billion
Hotel Etiquette: "Inattentive Parents" & "Hallway Hellraisers" Are the Most Aggravating Hotel Guests
"Are We There Yet?" Expedia Study Examines the Trials and Triumphs of Family Travel Today
Expedia, Inc. Completes Acquisition of Orbitz Worldwide, Inc.
AH&LA Disappointed by DOJ Approval of Expedia-Orbitz Deal
Klobuchar, Lee Call on Department of Justice to Closely Scrutinize Orbitz-Expedia Merger
InnLink and Expedia Sign Corporate Agreement that Benefits Mutual Clients
TripExpert Partners with HotelsCombined to For "One-Stop" Booking on its Professional Review Site
Please login or register to post a comment.