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In a white paper penned by Lodging Interactive President, DJ Vallauri, social customer service should be the 'new normal' for hoteliers looking to convert connected Millennials into loyal guests.

PARSIPPANY, N.J. - DECEMBER 11, 2014 - The hospitality and travel industry is seeing some of the largest increases in inbound messages on social media across any industry. Most messages are questions, complaints or comments sent by guests, potential guests and travelers that expect a nearly rapid reply. With hotels and travel brands failing to provide response rates and times to match this increase, the online reputations of many hotels hang in the balance, as many Millennials won't hesitate to share their experience with your brand, good or bad, with the world.

So how do hoteliers position their properties to handle this shift from traditional customer service to social customer service? 

Lodging Interactive's white paper, A Social Customer Care Guide For Hotels: Essentials for how to actively listen, respond and engage on Twitter, outlines the call to action that Millennials, Generation Z and connected individuals alike have issued to major travel brands and tips for how hotels can successfully respond on social media, specifically on Twitter. 

Written by Lodging Interactive Founder, DJ Vallauri, the paper outlines the use of social media by travelers, shares guidelines for implementing social customer care as a part of a property's customer service initiatives as well as practical do's and don'ts supported by real-world examples.

"Hotel management companies, general managers and marketing directors can improve guest relationships by taking advantage of the shift happening with customer service in our world today," says Vallauri. "Hoteliers who understand that social media, Twitter specifically, is where travelers are looking for answers to their questions and solutions to their problems will be the ones that succeed. This white paper gives you a guide, a place to start."

To get your complimentary copy of Lodging Interactive's white paper, A Social Customer Care Guide For Hotels: Essentials for how to actively listen, respond and engage on Twitter, please visit the company's website.

For more on Lodging Interactive, an award-winning digital marketing and social media engagement firm exclusively serving the hospitality industry, please contact info@lodginginteractive.com.

About Lodging Interactive

Lodging Interactive, headquartered in Parsippany, NJ, is a full-service digital marketing and social media engagement agency exclusively servicing the hospitality industry for more than a decade. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, ownership properties, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.

Through its CoMMingle Social Media Marketing Agency operating division, the company offers hospitality focused and fully managed outsourced hotel social media marketing customized solutions. In addition the company offers Social Voices, the hospitality industry's first 24/7/365 day a year Social Customer Care service (www.socialvoices.com).

The International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly's Magellan Awards have recognized Lodging Interactive as an industry leader. Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and is a Preferred Vendor for Best Western International. Lodging Interactive is a member of the American Hotel & Lodging Association (AH&LA). For more information please contact sales@lodginginteractive.com or 877-291-4411 ext. 701. The company's website is www.lodginginteractive.com.

Contact: Nicole McGovern

pressreleases@lodginginteractive.com / (877) 291-4411 ext. 715

Contact: DJ Vallauri

dj@lodginginteractive.com / (877) 291-4411 ext. 704

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