Lester Hotels Group and Wyndham Agree to Develop 20 Ramada Hotels in the UK by 2024
December 1, 2014 9:35am
Ramada grows in the UKThe first two hotels, Ramada Resort Cwrt Bleddyn and Ramada Leicester Stage, are expected to begin welcoming guests from next month, taking the number of Ramada properties open across the country to 40. A third hotel, in Finchley, north London, is already planned to open next year as part of the deal, which also saw the licence agreement for the existing Ramada Hatfield hotel renewed for a further 20 years.
All properties will be managed by Lester Hotels, who have become a preferred management partner for Wyndham Hotel Group in the country.
“We look forward to working with Lester Hotels Group Limited to aggressively accelerate the growth of the iconic Ramada brand in the UK,” said Nima Davoodzadeh, vice president of development, UK and Europe for Wyndham Hotel Group. “With a 60 year heritage that has seen the brand grow to over 820 locations across more than 50 countries, Ramada offers guests a welcoming environment for work or rest, as well as significant development potential for owners looking for a renowned brand, award-winning marketing and an extensive global distribution system.”
Nestled in the picturesque Monmouthshire countryside, the 45-bedroom Ramada Resort Cwrt Bleddyn, in Usk, Wales, offers complementary Wi-Fi, a fitness centre, indoor pool, luxury spa and treatment rooms as well as function rooms including the hotel’s Crystal Suite catering for up to 200 guests. Ramada Leicester Stage offers 79 standard and executive rooms, five meeting rooms, indoor pool, sauna and fitness centre as well as food and beverage outlets including the Lester’s Bar and Restaurant.
“We are delighted to extend our association with Wyndham Hotel Group and become a preferred management partner and have already developed an excellent working relationship with their UK team,” commented Simon Lester, chief executive officer and chairman, Lester Hotels Management Services Limited. “The diversity and appeal of the Ramada brand in the UK perfectly complements both our own portfolio and a number of current opportunities and we look forward to opening more Wyndham Hotel Group branded properties in the UK over the next few years.”
In addition to the Lester Hotels development agreement, 2014 has seen Wyndham Hotel Group take over the management of Ramada Encore Leicester and extend the brand’s franchised presence with a new hotel in Oxford. Additional Ramada properties are anticipated to open in Wakefield and Hounslow before year end. This year marks the Ramada brand’s 60th anniversary.
All Ramada hotels in the country participate in Wyndham Rewards®, parent company Wyndham Hotel Group’s free-to-join guest loyalty programme, which allows members to earn valuable points during their stay. Points may be redeemed for a wide variety of reward options including free hotel stays, air travel, gift cards for leading retailers and more. Information is available at www.wyndhamrewards.com.
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Each Ramada hotel is independently owned and operated, except for certain Ramada hotels outside of the U.S. which are managed by an affiliate. Ramada Worldwide is a subsidiary of Wyndham Hotel Group and parent company Wyndham Worldwide Corporation (NYSE: WYN). Reservations and information are available by visiting www.ramada.co.uk.
All hotels are independently owned and operated excluding certain hotels which are owned or managed by an affiliate of Wyndham Hotel Group.
Wyndham Rewards, the guest loyalty programme of Wyndham Hotel Group, is the world’s largest hotel loyalty programme as measured by number of participating hotels. It offers more than 38 million members the chance to earn and redeem points for stays at over 7,000 hotels throughout more than 50 countries worldwide. In addition to free stays, members may redeem their points for hundreds of reward options. For more information, visit www.wyndhamrewards.com.
Wyndham Hotel Group is based in Parsippany, New Jersey, U.S. Additional information is available at www.wyndhamworldwide.com. For more information about hotel franchising opportunities visit www.whgdevelopment.com or email development.EMEA@wyn.com.
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