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Crowne Plaza® Adelaide will return in 2020, bringing the leading upscale brand back to the city, bigger and better than ever at its new address in Adelaide’s tallest building, Frome Central Tower One.

The signing between IHG and Kyren Group will see Crowne Plaza Adelaide open in 2020 on Frome Street, between Rundle Street and North Terrace in the vibrant east end, giving guests unrivalled access to the city’s retail, commercial office, education and iconic cultural attractions, including restaurants, museums, galleries, universities and gardens.

Martin Haese, Lord Mayor of Adelaide commented on the announcement:  “I welcome the addition of the Crowne Plaza to the iconic Frome Central Development, in the heart of the City’s dynamic East End precinct. With record numbers of interstate and international visitors, the City of Adelaide will benefit from more internationally-recognised hotel brands, like Crowne Plaza, to cater for increased demand.”

The mixed-use development will feature ground floor retail and the ”Adelaidean” - 83 exclusive residential apartments – as well as the 326-room hotel, which will showcase the newest evolution of the brand. It will feature a unique check in experience on the 10th floor, infinity pool, bar, restaurant, gym and parking facilities, as well as approximately 600m2 of cutting edge meeting and conference space, reflecting one of Crowne Plaza’s global hallmarks.

Building work on Adelaide’s tallest building has already commenced, making Crowne Plaza Adelaide the only pipeline hotel currently under construction in the Adelaide CBD.

Abhijay Sandilya, Senior Director of Development, Australasia, at IHG said: “We are very excited to bring Crowne Plaza back to Adelaide, after a brief hiatus. As the city comes alive around us with the Fringe Festival, it demonstrates the need for a contemporary, upscale hotel that embraces both business and leisure travel, with a focus on events. We are confident that Crowne Plaza Adelaide will capitalise on strong corporate, conference and leisure demand.”

Theo Samaras, Managing Director of Kyren Group added: “Adelaide is a vibrant city and one of the more stable Australian hotel markets, with just over 4 million visitor hotel nights per year and growing. As we build this iconic development in the centre of Adelaide, we cannot think of a better partner than IHG, nor a more exciting brand than Crowne Plaza to welcome travellers to Adelaide 365 days per year..”

Once open Crowne Plaza Adelaide will complement IHG’s existing properties, Holiday Inn Express Adelaide City Centre and InterContinental Adelaide, giving every traveller the right hotel for their stay.

IHG currently operates 47 hotels in Australia, including: InterContinental, Crowne Plaza, Holiday Inn and Holiday Inn Express, Hotel Indigo with a further 17 in the development pipeline, including Hotel Indigo and EVEN Hotels.

About IHG

IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, Hotel Indigo®, EVEN® Hotels, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn®, Holiday Inn Express®, Holiday Inn Club Vacations®, Holiday Inn Resort®, avid™ hotels, Staybridge Suites® and Candlewood Suites®. 
IHG franchises, leases, manages or owns nearly 5,300 hotels and more than 785,000 guest rooms in almost 100 countries, with more than 1,500 hotels in its development pipeline. IHG also manages IHG® Rewards Club, our global loyalty programme, which has more than 100 million enrolled members.   
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 350,000 people work across IHG’s hotels and corporate offices globally.
Visit for hotel information.

Contact: Chris Waite / +61 (4) 38 943 562

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