JMBM's Global Hospitality Group® Announces 3rd Edition of The HMA & Franchise Agreement Handbook
April 7, 2014 6:35am
In Response to Sea Change in the Hotel Industry
The Global Hospitality Group® of Jeffer Mangels Butler & Mitchell LLP (JMBM) is pleased to announce publication of the 3rd edition of The HMA & Franchise Agreement Handbook, a guide for hotel owners, developers, investors and lenders negotiating or terminating hotel management agreements (HMAs) and franchise agreements.
Co-authored by JMBM's Global Hospitality Group® Chairman, Jim Butler, and Senior Member of the Group, Robert E. Braun, the 3rd edition of The Handbook has been revised extensively to reflect a recent sea change in the industry - the proliferation of franchise agreements, which have become increasingly negotiable. Hotel management agreements continue to be critical for luxury properties, resorts and larger properties. But for bread-and-butter hotels and the hot select service segment, owners and brands are placing more importance than ever on franchise agree-ments.
The Handbook has been expanded to include a new chapter devoted to franchise agreements, brands and independent management agreements. The 3rd edition also includes a discussion of recent court rulings that allow owners to terminate long-term, "no-cut" branded management agreements.
"Hotel management agreements remain a foundation for the profitability and value of a hotel, particularly in luxury, destination resort, and larger convention hotel segments," said Butler. "But franchise agreements, independent operators and unbranded properties have become so important, particularly in select service and upscale segments, that we needed to deal with the phenomenon in The Handbook."
"More brands are focusing on franchises and limiting branded management to strategic assets," said Braun. "As a result, the relationship between brands, independent managers, lenders and owners has become more complex and requires the insights and advice of hotel industry insiders like our Global Hospitality Group®."
Butler and Braun will both speak at the 24th annual Meet the Money® hotel finance and investment conference on May 5-7 in Los Angeles, which will address many of the topics covered in the book. For more information on the conference speakers and presentations, visit MeetTheMoney.com
How to get a free copy of the 3rd edition of the HMA Handbook
To download a copy of the 3rd edition of The HMA & Franchise Agreement Handbook, go to http://www.hotellawyer.com/resource-center.html. This has been one of the most popular downloads on HotelLawyer.com for the past several years.
Important topics covered in the 3rd edition of The HMA & Franchise Agreement Handbook
The HMA & Franchise Agreement Handbook covers four major topics that are critical to every hotel owner, developer, investor or lender:
1. How to get a great hotel operator
2. What you need in your hotel management agreement
3. Franchise agreements, brands & independent operators
4. How to terminate a hotel management agreement
Commitment to the Hospitality Industry
JMBM's Global Hospitality Group® is an active participant in the hospitality industry, and we are committed to providing thought leadership, education, and opportunities for members of the industry to gather and share information. By visiting HotelLawyer.com, you can see some of the many projects we have handled and learn about the legal and advisory services we provide. You can also access the Hotel Law Blog, download the books in our We Wrote the Book™ series, and find updates for our annual Meet the Money® conference (May 5-7, 2014 at the Sheraton Gateway Hotel in Los Angeles).
the hma & franchise agreement handbook,
meet the money
Contact: Jim Butler
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