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March 5, 2014 – Toronto, ON – This week, jlnpr, a full-service PR and marketing agency dedicated to the travel and hospitality industry, launched a new public relations service for businesses who don’t have the budgets to afford a full-time PR person or agency: the DIY (do-it-yourself) PR package.

The package makes PR accessible (and affordable!) for every business – no matter their size, goals or budget – by providing all of the information and the step-by-step instructions necessary to execute a successful campaign, start-to-finish, without the significant investment that outsourcing PR can sometimes require.

For a low-cost, one-time fee, businesses receive a customized strategy, based on their specific goals, resources, etc., which includes document templates for commonly used PR pieces, week-by-week timeline of pitches/activities, suggested key messages, pitch ideas, suggestions on target media outlets/journalists and strategies to evaluate the efficacy of the campaign. Also as part of the DIY package, jlnpr’s PR experts will always be a phone call or email away if you have questions, need advice or direction while implementing a campaign.  

“Over the years, I have spoken with many companies who want to execute a PR campaign, but don't have the budget to do so,” said Jennifer Nagy, President of jlnpr. “In most cases, those companies end up abandoning the idea, missing out on the huge marketing benefits of PR – namely that consumers are most trusting of articles that they read written by a trusted third-party, like a journalist [than advertising messages that they may encounter on the same product or service].”

As PR is the best way to launch a new brand (vs. advertising, which is better for building existing market share), this package is an especially important one for startup travel businesses looking for a way to stand out from crowd in the highly competitive travel industry.

For an additional one-time, flat fee, jlnpr can also offer a complete media list, which provides contact information for the global media contacts that would be most interested in each company’s story.

To find out more about the jlnpr DIY PR package or to sign up, please contact  Jennifer at jenn@jlnpr.com. To find out more about jlnpr, please visit www.jlnpr.com.

About jlnpr

jlnpr is a full-service public relations and marketing agency that lives and breathes all facets of the travel industry. From online travel agencies to revenue management systems, tablet-based aviation automation solutions to IFE technology, hotels to airlines, and everything in between, jlnpr uses our knowledge and experience to get travel companies noticed by media, influencers and potential customers – and whenever possible, without the overused, often abused press release. With offices located in Toronto, Canada and Miami Beach, Florida, jlnpr offers PR, marketing, social media and content marketing services for global travel brands. To find out more about jlnpr, please visit www.jlnpr.com.

 

Contact: Jennifer Nagy

jenn@jlnpr.com / 6478670093

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