Hotel Website Becomes 24/7 Online Sales Tool to Expand Small Group and SMERF Business At 8 Top Rated Properties
Boston, MA, – (November 19, 2014) With a brand synonymous for unparalleled service, comfort, value and innovation, InnSuites® Hotels and Suites, division of InnSuites Hospitality Trust (IHT) has selected Groupize as their group booking and management solution for their flagship properties. InnSuites Hotels & Suites, a hospitality company that manages hotels located across Southwest. IHT has 2 divisions: InnSuites Hotels & Suites and InnDependent Boutique Collection (IBC) Hotels network is comprised of 6450+ hotels with 600,000+ rooms and suites.
A robust, guest-centric platform for operators of hotels, resorts and multi-property chains, the Groupize Group Booking Engine (GBE) replaces the RFP forms on the hotel web site with a state-of-the-art micro-site that is tailored for groups, weddings, meetings, and more. Beyond online bookings, the GBE is integrated with the cloud-based Pipeline Response Manager (PRM) to centralize and track all group leads and related activities. Sales managers can communicate directly with organizers, send proposals and contracts in seconds, as well as set-up triggered emails, escalations, notes and more with much greater efficiency. All of these valuable components enable IHT management and staff to spend more time focusing on the business and guest experience and less time managing a flurry of unqualified inquiries.
Pamela Barnhill, President and COO of IHT and IBC Hotels commented “We have always been innovators and focused on finding cutting edge technology that empowers us to exceed guest expectations at every touch point, even before they arrive on property. We are excited about offering groups the tools to shop and book on our website. Groupize provides our hotels with a comprehensive suite of integrated applications that allow us to capture multi-room bookings, increase conversions, automate sales activities and improve overall efficiencies. This frees up our staff to focus on the guest experience. We have been hearing a lot about Groupize over the past year, and they clearly have the best group booking solution available. We look forward to implementing the solution across our IBC Hotels network in the near future.”
“We are very pleased that IHT selected Groupize as its technology partner to take advantage of our next generation capabilities that make their properties attractive to online organizers,” explains Charles de Gaspé Beaubien, President and CEO of Groupize. “Giving organizers direct access to shop real-time rates and availability and book online, not only increases conversions, it decreases costs to 3rd parties. The innovative group booking experience enhances organizers’ impression of the properties right from the start. We are committed to providing IHT the complete group lifecycle management solution they need to operate more profitably now and in the future.”
To view an online demo of the Groupize GBE with the newly enhanced Instant Book and the Hub, CLICK HERE or visit www.groupizesolutions.com.
